Audience: The total number of followers and fans of your brand across all five social networks (Facebook, Twitter, Google+, LinkedIn, and Instagram).
Brand: A profile that gets connected to Zoho Social is called a brand, regardless of how many social channels it is connected to.
Connections: All the individuals who have engaged with your brand in one way or the other on any of the five social networks.
Engagement: The total number of clicks, shares, likes, replies, retweets, and comments from all social networks put together.
Organization: The people from one company signing up for Zoho Social are called Organization Users. The company as a whole is termed an Organization.
Reach: The number of people who see activity on your page, including posts and ads on Twitter, Facebook, Instagram, and LinkedIn.
Sentiment: The tone of the content of your posts and connections- classified as positive, negative, or neutral.
Stories Created: The total number of likes, comments, shares, retweets, and replies to any content on your brand's social profile. The stories created also includes page-likes, event responses, and check-ins on Facebook.