Muse GRAVITY turns website into growth engine with Zoho Sites
The company
More often than not, ingenious ideas fizzle out before they take off. The reason? Lack of time, money, or technical resources. Even when visionaries overcome these hurdles, another challenge looms, that of building a platform to reach their audience.
Jayash Kesri encountered this first-hand. Fresh out of college and inspired to build an on-demand music streaming app, he found himself stuck. He had a clear vision but couldn’t hire developers to bring it to life. That roadblock sparked a new idea—if he couldn’t build his app, how many others were stuck in the same position?
So he launched Muse GRAVITY in 2016, a low-code/no-code app development platform that helps entrepreneurs build iOS and Android apps without any tech team.
"I had the ideas, but not the resources to execute them. That’s when I realized the problem wasn’t unique to me. So I built a solution for it."
- Jayash Kesri, Founder, Muse GRAVITY
The challenge
As Muse GRAVITY gained traction, Jayash faced the very same challenge he helped clients overcome: building a digital presence to reach more people. Based in Saharanpur, a small city in North India, he needed a platform that would help him expand beyond regional borders.
He also wanted a website builder that would allow him to design a custom website without writing extensive code, incorporating all the details he wanted. Most importantly, he wanted to create a website to convert visitors into customers while also having the website integrated with the business tools he already used.
"I was looking for a no-code website builder, just like my app builder, that offered real design flexibility. I tried GoDaddy at first, but the designs and icon sets were limited. Wix didn’t integrate well with the Zoho apps I was already using."
- Jayash Kesri, Founder, Muse GRAVITY
The solution
In 2017, Jayash decided to give Zoho Sites a shot, and he instantly realized that it was almost a tailor-made solution for him. Zoho Sites was a no-code website builder that let him easily design a website and incorporate all the details he wanted.
"Zoho Sites offered me complete creative control. It had everything from design features like CTA buttons, icons and mega menu to high-level code customization features. The drag-and-drop builder paired with a custom CSS editor meant I could bring my exact vision to life. For finer design touches like color gradients in text, I generated basic code using AI-powered tools and implemented it seamlessly through the custom CSS editor."
- Jayash Kesri, Founder, Muse GRAVITY
But design was just the beginning—Jayash wanted his website to perform. He wanted to build an effective platform that'd encourage visitors to become customers. That’s where Zoho Sites’ built-in SEO tools came in.
"The SEO reports broke down what I needed to fix, like H1 tags, image alt text, and content structure. My blogs started ranking higher, and even my competitors reached out for backlinks! It is simple to use and really efficient. This tool is largely responsible for the increase in website traffic and conversions. Unlike many other platforms, Zoho Sites includes SEO tools as part of the core offering, not as a paid add-on."
- Jayash Kesri, Founder, Muse GRAVITY
He also integrated the site with other Zoho apps, like Zoho CRM to manage leads, Zoho SalesIQ for visitor tracking, and Zoho Forms for lead capture. These integrations provided deeper insights into user behavior, helping him refine both his website content and overall business strategy.
"SalesIQ showed me that a large chunk of our visitors was from the US. That insight led me to expand operations there. We registered Muse GRAVITY LLC in the US in 2022. I then used the Subsites feature within Zoho to create location-specific content. The tool uses IP addresses to direct users to the appropriate pricing plan page or other information. Not many platforms offer this level of functionality."
- Jayash Kesri, Founder, Muse GRAVITY
Benefits and ROI
The website has helped Muse GRAVITY grow their user base, reach new markets, and increase revenue.
"Since launching the website on Zoho Sites, Muse GRAVITY has seen a 300% YoY growth in organic traffic, 70–80% increase in conversions over the past year, a steady rise in form submissions, and over 3,200 newsletter subscribers."
- Jayash Kesri, Founder, Muse GRAVITY
Looking forward
Muse GRAVITY continues to scale. Jayash is now focused on expanding operations and keeping the website content aligned with his brand’s evolving story.