The internet is a promise for value. For both the surfer and the creator, the internet promises value. Website builders try to show the creators a way to create without issue. Despite the hundreds of options in the market there is, sadly, an absence of a complete builder that is accessible to the ones without a big paycheck. We are changing that. With Zoho Sites, you can now create, edit and host beautiful websites, for free!
Let’s think about why do website builders ask you to pay. Of the numerous website builders in the market, the most prominent distinction among the ‘best’ seems to be their marketing budget. Focusing primarily on visibility, these companies have been spending amounts to catch eyeballs. One even spent for its 30 seconds of fame! Despite the excessive spending, these companies are barely reaching break-even. They are getting their visibility, but low-conversion rates were hurting their ability to generate revenue enough to justify expenses. The model had proven to be unsustainable and unstable.
It was demand and supply at its worst, with the cost of advertising for the entire market rising up. However, taking a step back from this apparent chaos, we realized that reducing our advertising costs would enable us to provide you with a larger number of features for free. The realization that our basic builder could be made free, made the idea more enticing to our eyes and we decided to go with it.
With this update, you have unlimited pages, storage, bandwidth, galleries and much more. All the tools you need to create your personal web-space. In comparison, other site builders, like Squarespace, Wix and Weebly, are pretty good, if you have the necessary fat wallet.
In effect, we are not going to spend millions on advertising, nor are we going to advertise on your website. We are going to leave the marketing to you. Our belief is that our time would be better spent making our offering better, to make it easier for everyone to build the website of their dreams! In fact, we are going to move to a completely crowd driven marketing!