“Big type, even huge type, can be beautiful and useful. But poise is usually far more important than size — and poise consists primarily of emptiness.” – Robert Bringhurst
Picked that up when researching web fonts, and realized how very true it is with typography, just as it is with anything else. Typography is the easiest decision you can make towards achieving a dramatic difference in website experience.
We experimented with web fonts on our own websites and blog, and found that the outcome was indeed much better than what we had been shackled to. As a measure of passing on the goodness, we integrated select fonts into Zoho Sites, and plan to expand. Every website created on Zoho Sites will now have the web fonts edge.
Another good thing about it is that, unlike most other font libraries, it is open source. And, they can be downloaded for use locally as well. Google’s deep library of web fonts are reported to be used in well over than 100M web pages already, and is well on its way to becoming the new standard. We believe this is a refreshingly new way to rethink on overused conventional fonts.