US-based flooring business streamlines signature collection with Zoho Sign.

  • All About Flooring logo
  • Dan Griffith
    MEET Dan Griffith
  • OCCUPATIONChief Executive Officer
  • INDUSTRYConsumer Goods & Services
  • Size11-50 employees

Meet Dan Griffith

A sales and marketing strategist and growth advisor with experience spanning three decades, Dan Griffith leads the family-owned flooring business, All About Flooring, as its Chief Executive Officer. Other than specializing in flooring, tiles, and rugs, Griffith is an expert at transforming failed marketing strategies of early and growth-stage businesses into successful, revenue-churning campaigns.

What does All About Flooring do?

All About Flooring was founded in 2008 during the Great Recession by Lew Grass, a well-known figure in upstate America's flooring and carpet industry, and his daughter, Becky Griffith. Its humble beginnings in a small storefront in South Carolina has seen tremendous growth, with the company now operating a 9,000 square-foot retail showroom in the same location.

All About Flooring continues to be family-run, managed by sons, daughters, grandnephews, grandsons, and granddaughters, all dedicated to carrying on the tradition that Grass and Becky Griffith began to provide quality flooring and carpeting works.


How does All About Flooring do it?

As a company that has garnered public trust for almost two decades, All About Flooring believes in creating comfortable homes for families. Being a local, multi-generational, and family-owned business, All About Flooring understands homeowners' dreams of creating their ideal home and is dedicated to provide them with high-quality products, professional installation, and exceptional customer service in flooring, carpeting, and tiling to make these dreams a reality.

"We offer the finest selection of hardwood, carpet, ceramic tile, lamination, and designer rugs for homeowners in the USA," Griffith proudly shared.

The Challenge

Before using Zoho Sign, All About Flooring conducted paperwork manually. This gave rise to countless challenges like document misplacement, tampering risks, inaccurate record-keeping, and lack of compliance with industry standards.

"Manually signed contracts are vulnerable to getting misplaced or altered, creating headaches when it comes to maintaining accurate records for warranties, service agreements, and keeping with industry regulations and compliance standards," Griffith explained.

All About Flooring also faced the possibility of customer dissatisfaction and lost deals due to slow contract turnaround.

"In the flooring industry, contracts often need to be printed, signed, and scanned by clients, which causes delays in project start times. This not only affects cash flow but also impacts customer satisfaction and project timelines. Also, in a fast-paced flooring business, waiting for clients to physically sign documents or return contracts by mail can stall project progress. Time-consuming processes like this reduce efficiency and hinder timely project completion." — Dan Griffith, CEO, All About Flooring

The Solution

All About Flooring initially tried Docusign to solve their paperwork challenges, but found it hard to adapt when the business scaled. Lack of integration options and hidden fees for scalable features made it a bad fit for the company's needs. Griffith evaluated alternatives, and Zoho Sign proved to be the better choice due to their affordable plans, integrations with other Zoho apps, and fortified document security.

"Zoho Sign stood out from the competition with its seamless integration with other Zoho apps, particularly Zoho CRM, making it easy to manage contracts directly within our existing systems. Its user-friendly interface and customizable templates simplified the signing process, while its robust security features ensured compliance with industry standards. Zoho Sign’s affordability and scalability also made it an ideal choice for our growing business, offering advanced features without breaking the budget." — Dan Griffith, CEO, All About Flooring

He delightedly continued, "The smooth integration with Zoho CRM lets us manage contracts directly within our processes and also lets us create custom templates for faster contract generation. The strong security features, like multi-factor authentication and audit trails, help us keep documents secure and compliant. Plus, the user-friendly interface and cloud-based system make it easy for our team to send and sign contracts quickly, boosting efficiency. There's nothing not to like!"

Benefits and ROI

As a former Docusign user, Griffith could see visible distinctions once he moved to Zoho Sign.

"Zoho Sign has been an excellent service for All About Flooring. It has streamlined our contract signing process, making it faster and more efficient. With Docusign, we faced inflexibility in adoption as well as hidden costs that hindered us from using the product as our business scaled. Zoho Sign, however, keeps it straightforward and hassle-free. We no longer worry about security, storage, authenticated signatures, or inflexible pricing. The integration with Zoho CRM has been particularly helpful, allowing us to manage documents seamlessly. It is user-friendly, secure, and has greatly improved our workflow, saving us time and reducing errors. Overall, Zoho Sign has been a reliable and valuable tool for our business." — Dan Griffith, CEO, All About Flooring

Looking Forward

All About Flooring loves the Zoho experience and are looking at how they can integrate Zoho Sign with other Zoho apps to optimize their business operations.

If you're interested in seeing what Zoho Sign can do or are unsure about the platform, try our Enterprise-version for free for 14 days to experience firsthand why companies like All About Flooring use Zoho Sign.

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