Woztell improves lead nurturing and customer engagement with Zoho ShowTime
- INDUSTRY Information Technology
- TYPE SaaS
Woztell is a software factory based in Spain that offers the ready-to-use integration of WhatsApp Business API with various business softwares, delivered via a SaaS model. This integration helps customers launch push notifications and messages to their clients through WhatsApp live chat plus use WhatsApp chatbots for increased engagement.
Woztell's challenges: Evangelizing their solution
A major challenge in engaging with leads for Woztell was the massive effort required to evangelize their solution. They realized that the most effective means to convert new clients was product demonstrations through webinars.
On the other hand, Woztell also needed to conduct training for other customer requirements, such as delivering the solution to a new client or highlighting a newly launched feature. When global leads started increasing from countries including India, Brazil, Mexico, and more, Woztell realized they needed to find a solution to better manage webinars and trainings.
Why Woztell chose Zoho ShowTime:
- Ability to host engaging virtual training
- Option to create on-demand sessions
- High level of integration with Zoho CRM
- Availability of APIs to manage registrations received from other platforms
Improvement in customer engagement
Woztell receives leads from across the world who then request live product demos. As the number of demo requests increased, the team looked to ShowTime to help them optimize these trainings.
Beyond just live interaction, the ability to run surveys and ShowTime's robust analytics gave them insight into whether or not their customers understood the key points of their solution.
Reaching more prospects through on-demand sessions
Woztell's WhatsApp chatbot is in charge of proposing this solution to interested prospects, as well as facilitating access. After watching the webinar, the lead will be asked about their interest in having a call with a specialist, so there are never unattended leads. This closed the lead nurturing loop for Woztell and helped increase their sales revenue by 130%.
Effective lead nurturing
Woztell's marketing team understood the strong need to maintain customer interest until their participation in the webinar. More often than not, the registrants would fail to show up for the session. They also realized it was also important to reach the right set of prospects.
With the help of ShowTime's comprehensive solution, Woztell manages customer relationships through impactful trainings and webinars.