Identify prospects with Lead scoring

What is Lead scoring?

Lead scoring is the process of assigning a score to a visitor based on whether they satisfy certain conditions or perform intended actions. This enables you to prioritize visitors you want to nurture and reach out to, thereby increasing your chances of successfully converting leads into customers.

For example: If you run a real estate business in California and want to better identify your prospects, you could set up a lead-scoring rule that adds a score of 1000 each time a visitor from California visits your website.

How can this be used?

  1. Filter and sort potential customers.
  2. Increase effectiveness of promotions and engagement.
  3. Export prospects for better analysis.

Refer to our help guide for instructions on setting up lead scoring for your business.