Identify prospects with Lead scoring
Lead scoring is the process of assigning a score to a visitor based on whether they satisfy certain conditions or perform intended actions. This enables you to prioritize visitors you want to nurture and reach out to, thereby increasing your chances of successfully converting leads into customers. Using lead scoring software, you can identify your potential leads who are genuinely interested in your product or business.
For example: If you run a real estate business in California and want to identify your prospects better, you could set up a lead-scoring rule that adds a score of 1000 each time a visitor from California visits your website.
How can this be used?
- Filter and sort potential customers.
- Increase the effectiveness of promotions and engagement.
- Export prospects for better analysis.
Visit our help guide to learn more about the setting up lead scoring for your business.