Email Campaigns can be used in your business to build trust with customers over time to turn them into repeat customers. It is also a full-proof way to keep your customers informed about new sales or promotions you are running. People will stay informed about your brand through this and it is one of the best ways to stay engaged with your customer base.
Adding Identifier links in your campaign helps you identify the visitors from the campaign by their name and email address when the visitor visits your website.
Tracking visitors who come from identifier links in email campaigns help you track the value of social marketing programs and campaigns. They provide precise data about where traffic and conversions come from. This gives a hint on the email campaign success and gives a good understanding of how your visitors interact with your website.