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Why is Zoho SalesIQ the best customer engagement software for manufacturing industries?
Say adiós to buying email lists and chasing bad leads
Unable to identify their prospects, manufacturing industries spend a ton of resources buying and building email lists, that results in them chasing bad leads and getting low conversions. Zoho SalesIQ's visitor tracking/live view and lead scoring features help you identify the best potential customers and organically build email lists.
Know your potential buyer
with lead scoring
Identify who your visitors are and what they do at your website. Filter your potential buyers by assigning them lead scores based on how they interact with your site. With our profile enrichment feature, learn more about those visitors and how to nudge them towards an easy conversion. You can access their history with your organization and identify how you can serve them better.
Stop chasing bad leads and allocate your resources efficiently to focus on quality leads and convert them into paying customers.
Build your email list and follow up
Integrating Zoho SalesIQ with Zoho CRM lets you build your own email list by saving your contacts and leads. You can view and manage all of them inside a single dashboard for easy access and convenience.
Prospects don't convert after one interaction—emails are still the best way to follow up, nurture, and convert them. The Zoho SalesIQ integration with Zoho Campaigns means you can plan and schedule mail campaigns to be always on top of your prospect's mind and inbox.
Empower your customers to self-serve
Buyers put a lot of work into their decisions, with 77% saying their latest purchase was complex or difficult1. They get to the purchasing stage by doing a lot of research. Zoho SalesIQ lets you enable bots on your site to help them access essential resources for their research.
You can also employ and empower bots to assist customers in scheduling appointments with your sales/support team.
Increase content visibility with Answer Bot
Collateral on manufacturing websites is often not easily accessible. Sometimes visitors have to dig deep. It's the nature of the industry, and it is unlikely to change. But with Zoho SalesIQ's Answer Bot, you can serve not easily accessible collaterals on a platter to your visitors.
Answer Bot, our NLP-driven chatbot, understands customer, partner, and contractor queries and gives them access to the your knowledge base, FAQs, and other collateral.
Break the silos between departments and route support to the right people
Manufacturing industries don't just deal with customers—they also interact with scores of suppliers, partners, contractors, and sub-contractors.
Clients would be interested in requesting proposals, obtaining updates about their orders, or looking for solutions. Contractors would want to track, monitor, and update tasks. All of them would be time-crucial. If anyone wants to get the right support for timely resolutions, they've to go to the right people.
SalesIQ's Department feature enables every team to contact the respective point person and helps you resolve their queries without delay.
Speak everyone's language
Our automatic chat translation lets you communicate with customers, partners, and contractors worldwide in their own language.
Empower your customers to reach you out with our in-app mobile SDK
Your customers should have easy access when they want to approach your support team. Empower them to reach out to your support with ease using our mobile SDK, Mobilisten.
Bring prospects, customers, suppliers, and contractors under one dashboard and provide quality engagementTry zoho salesiq
Frequently asked questions?
Importance of customer engagement in manufacturing industries.
With its origin tracing back to the late 18th century, manufacturing industries have been historically slow at adapting to modern practices. Their over-dependence on complex, outdated legacy systems made it immune to change. Unlike e-commerce or other services, the manufacturing industry doesn't have an element of glamour attached to it.
In addition, their product's cost is high, and their sales cycle is pretty long.
To nullify these and other limitations, the manufacturing industry is starting to shed its old skin and see the potential of treating its customers right.
- Beyond just selling: Nowadays, it's not just about selling a product. The world has evolved to expect more because of our technological advancements. Only by constantly engaging with customers can manufacturing industries differentiate themselves from their competitors and build trust with them. The trust-building helps them build loyal followers around their brand.
- Loyal customer base: Building such a loyal base can help in other aspects such as word-of-mouth marketing, testimonials to attract potentials, etc. Unlike other services, the lifecycle of manufactured products is long, and customers usually stay with the brand for life when they're offered a great experience.
- Reduce churn: In the long-term, an attentive customer engagement strategy will help the manufacturing industries retain their customers and reduce churn.
- Service after sales: In manufacturing industries, customers usually return to them for service assistance. When treated right, it's a gold mine that generates 39% more margin than a new sale2.
How to improve customer engagement in manufacturing?
Manufacturing industries cannot do a one-time campaign to excite and engage with their customers and expect them to stay for life. A well-planned strategy should be implemented day-in and day-out to improve customer engagement.
- Personalization is the key: 80% of customers are more likely to purchase when provided a personalized experience3.To improve customer engagement, add a pint of personalized content at every point of your interaction.
- Enabling self-service: Websites of manufacturing industries are not visitor-friendly. It's the nature of the industry. Since 81% of all customers attempt to take care of matters themselves before reaching out to a live representative4, facilitating easy access and self-servicing options would improve customer engagement.
- Collaterals to improve customer engagement: Since their sales cycle is long, manufacturing industries can use the opportunity to engage with customers and teach them what their products can do. Instead of always pitching the product, manufacturing industries can use their collaterals to make them realize why they need to buy their products.
- Arming support executives: Customers of the manufacturing industries would spend a considerable time interacting with your support executives. Hence, empowering the support team with the perfect tools and resources would help them improve customer engagement and their overall experience with you.
What is customer engagement?
What is customer experience?
Customer experience (CX) is how your customers feel when they see, understand, and interact with your product. In a meta sense, CX also includes how your customers feel about your product even when they're not using it.
Who is responsible for customer engagement in manufacturing industries?
It's everyone. As we discussed, customer engagement is about delivering a uniform, connected experience irrespective of the department in any organization. Only by breaking the silos existing between the multiple departments can customer engagement strategies be implemented.
What is engagement management?
Although everyone is responsible, the engagement management team brings together the customers and the organizations. They go between them to exchange feedback and updates to ensure consistency is maintained across the organization and the customers are satisfied.
Are there any customer engagement tools?
Zoho SalesIQ, the engagement intelligence tool, promotes an all-around customer engagement with its live chat and analytics features for your marketing, sales, and support teams.
- 1. The B2B journey. The B2B buying process has changed, has your sales strategy? Retrieved August 1, 2022 from https://www.gartner.com/en/sales/insights/b2b-buying-journey
- 2. Winning in Industrial Service: The Hallmarks of a Service Champion. Retrieved August 1, 2022 from https://www.bain.com/insights/winning-in-industrial-service
- 3. Slideshare. The power of me: The impact of personalization on marketing performance. Retrieved October 3, 2022 from https://www.slideshare.net/the-power-of-me-the-impact-of-personalization-on-marketing-performance/
- 4. Kick-ass customer service. Retrieved August 1, 2022 from https://hbr.org/2017/01/kick-ass-customer-service