What is GDPR?

The General Data Protection Regulation (GDPR) is a law that is being enforced as of 25th May 2018 across the European Union (EU). It's a data privacy law aimed at protecting EU residents against the misuse of personal data that they share on the web.

Previously, websites could request user consent by displaying long, hard-to-understand terms and conditions. It is now mandatory to request consent in an easily accessible, comprehensive form.

Outline of General Data Protection Regulation (GDPR) 

  • Expanded Rights - The user has the right to access, modify, and delete their data. They also have the right to receive a copy of their personal data and transmit it to other data controllers.
  • Data Breach Notification - GDPR makes it mandatory for organizations to report any breach of user data to the appropriate authorities.
  • Consent - GDPR has strengthened the laws about getting consent from the user (who is also known as a data subject). The user must be presented with clear and concise information, including the nature and purpose of the proposed data processing, whenever their personal information is collected.
  • Privacy by Design and Privacy by Default - Though privacy by design and privacy by default are old concepts, under GDPR they're now legal requirements. Privacy by design requires companies to start thinking about how to protect their users' personal information early in the design and development process of their products and services. Privacy by default means that the default settings in any product, process or service should give users the highest level of protection.

How has Zoho SalesIQ prepared for GDPR?

With GDPR in effect, you'll need more control over data sharing and processing. We have worked to incorporate these requirements within our application and will continue to ensure that our customers around the globe have the best protection for their user data.

Zoho SalesIQ, as a prospecting and engagement platform, starts tracking data as soon as the visitor lands on a website with Zoho SalesIQ's in it. We have taken GDPR to heart in our development by including Privacy by Design in our product. It means you needn't worry about setting up all of your features to comply with GDPR, because they comply by default. The features that have undergone changes for GDPR compliance are listed below.


    Visitor Tracking

    Visitors on the site will be notified that they are being tracked. The visitor can choose to allow or block tracking and continue browsing the website. The operator can customize the consent collection settings.


    Initiating Chat

    The visitor's consent must be received in order to store and process the information provided in the chat.


    Password Protection

    To ensure user privacy and data security, exportable records, such as conversation transcripts, leads, contacts, reports, etc., can be password protected. The operator can customize the password protection settings.


    IP Address Masking

    The operator can choose to mask visitors' IP addresses to protect their privacy and avoid unnecessarily collecting personally identifiable information.


    Credit Card Masking

    If credit card details are shared by the visitor on chat, they will be masked — not displayed on the screen — to ensure privacy. Operators can enable credit card masking for required brands with role-based unmasking privileges.

Learn more about Zoho's GDPR readiness.

Disclaimer: The information presented herein should not be taken as legal advice. We recommend that you seek legal advice on what you need to do to comply with the requirements of GDPR.