"Integrating SalesIQ with the Zoho Backstage event website was a no-brainer. It meant that the SalesIQ bot could handle all the routine queries and FAQs from our website visitors, whilst our events team was free to handle all the pressing arrangements and decision-making for Zoholics UK.
"The chatbot provided a great self-service option for our customers, but whenever a more personal touch was needed, SalesIQ would notify us immediately so that we could step in and see the conversation through to a resolution. This proactive approach really helped our team throughout the planning stages and delivery of the event!"
- Olivia Routledge, Customer Marketer, Zoho UK
Zoho’s flagship annual customer meetup, Zoholics, is hosted across multiple regions and brings together Zoho’s customers and prospects for in-person interactions, product deep dives, workshops, and networking with each other and with the Zoho team.
The Zoholics UK and EU editions are organized by lean regional marketing teams, which coordinate large-scale events that attract thousands of attendees. In 2025, Zoholics was conducted across the UK, France, Spain, the Benelux region, and the DACH region.
Regional teams stretched too thin to handle live conversations
With the event website being one of the primary interaction and conversion channels, visitors often had questions while browsing. However, there was no way for them to get instant answers.
Most of these queries were simple, but critical to the decision-making process of registering for the event. While visitors had the option to reach out via email, this wasn’t as immediate as they would have preferred.
Given their lean organizational structure and teams already stretched across promotions, branding, event execution, and coordination, it was difficult to assign someone specifically to engage with website visitors in real-time. Even when teams could do so, it wasn’t feasible to be available around the clock.
"The Zoho Sales IQ chatbot on our Zoholics DACH event page significantly boosted engagement by offering instant answers to questions from both potential attendees and participants. This, combined with seamless support ticket creation via Zoho Desk, ensured efficient follow-ups and a responsive experience."
- Tamina Römer, Customer Marketer, Zoho DACH
SalesIQ's AI bot for better engagement
To bridge this gap and improve the overall engagement experience, the teams deployed Zoho SalesIQ on their Zoholics event pages.
SalesIQ's AI chatbot became the first point of contact for website visitors, helping to answer frequently asked questions about ticketing, logistics, availability, transferability, and other related topics. This allowed many visitor queries to be resolved instantly, reduced dependency on email, and cleared the way for visitors to proceed with registration.
Where applicable, the chatbot was configured in local languages, including French, German, and Spanish, helping create a more personalized experience for visitors across different regions.
Only when the chatbot was unable to provide an answer, either because the query was not covered in the associated FAQs or was too complex, was the conversation handed over to the team for live support.
"Thanks to SalesIQ, all our vital information is now at our fingertips, helping us engage with customers more easily and more warmly than ever."
- Florence Barbier, Senior Marketer, Zoho France
Cliq notifications for incoming chat alerts
Since teams couldn’t always stay logged into SalesIQ while managing multiple priorities, an alert system was set up using Zoho Cliq.
Whenever a visitor requested to connect with the team through SalesIQ, a notification was triggered in a common Cliq channel used by all regional teams. Based on the visitor’s region, the designated regional DRI could quickly jump in, take ownership of the chat, and resolve the query.
This setup enabled teams to stay focused on their work and step into SalesIQ only when necessary, improving ownership, reducing missed chats, and facilitating faster response times.
"The integration of SalesIQ with Cliq was a game-changer. If a visitor could not find an answer to their question, a group message was forwarded to the marketing teams via Cliq. The automation eliminated the need to monitor SalesIQ chats 24/7, while still allowing a real person to take over if the bot could not locate the answer. It essentially helped us improve both the visitor experience and the event registration rate."
- Camilla Hansen, Marketing Specialist, Benelux and Nordics, Zoho
Automated ticket creation for after-hours queries
For conversations that came in outside business hours, SalesIQ’s direct integration with Zoho Desk ensured that chats were automatically converted into tickets. These were then picked up by the teams when they were next available.
This ensured that no conversation was lost and that every visitor received a response, even when live chat wasn’t possible.
With SalesIQ, the lean regional teams pulled off 24/7 engagement
In total, the UK and EU teams handled around 1,500 chat conversations through SalesIQ during the 2025 Zoholics editions. The majority of these were resolved through the chatbot itself, with the remaining handled via live chat and Desk tickets.
Across regions, Zoholics saw over 3,000 registrations and 2,300+ attendees, achieving an overall attendance rate of 77%.
By implementing Zoho SalesIQ, the UK and EU Zoholics teams transformed their event websites from static information pages into interactive, responsive engagement hubs. SalesIQ helped bridge the gap between visitors and regional teams, ensured that no query went unanswered, and enabled teams to scale Zoholics efficiently, proving once again that Zoho truly runs on Zoho.
Want to learn more about how Zoho SalesIQ could help you engage your leads, convert them into customers, and retain them for life? Book a demo at your earliest convenience, or try it for free now. No credit card needed.