Measuring and understanding how engaged your website visitors are is key to increasing sales conversions. I’m sure you audit visitor engagement through a monthly website analytics report. But that still gives you only data from the past, not actionable insights in real-time.
“Action is the real measure of intelligence” – Napoleon Hill.
What if you could take all intelligence from your visitor information and act on it in real-time? That would be quite impressive indeed. Let me take you through a bunch of examples to help you understand the potential of Zoho SalesIQ’s intelligent trigger rules and how they can deliver a personalized engagement experiences.
1) Automated greetings
Automated greetings are a fun and easy way for you to get started with intelligent triggers. You can greet website visitors based on their geo-location. For example, a welcome message can be configured in French to greet visitors from France and another triggered in English to greet visitors from the United States & United Kingdom.
2) Recognize & engage returning visitors
Driving quality new visitors is crucial for your success, but how you treat returning visitors is just as important. These are people who have an established higher level of interest in your business. For example, you can create trigger messages for visitors who have been to your website more than thrice.
3) Generate more sales from your e-mail campaigns
E-mail campaigns are a crucial weapon in your marketing arsenal for aggressive customer acquisitions. Driving highly targeted traffic to your website and engaging prospects when they are on your website is crucial.
You can set up an intelligent trigger based on campaign content, name or source with a contextual message attached to each trigger.
4) Proactively engage at decision-making phases on your website
We all have that one page on our website that has good traffic, but prospects keep dropping off after spending a considerable amount of time. For example, Prospects on your pricing page who spend more than 50 seconds can be sent out a trigger message.
You can reach out to them, understand any concerns, answer their questions and even negotiate a rebate or pricing promotion.
5) Convert Zoho CRM data into actionable intelligence
An extremely powerful technique that uses Zoho CRM data for website visitor tracking.
A trigger can be configured based on the information available in any of the fields in the ‘Contact’, ‘Lead’ & ‘Potential’ sections.
Imagine the ability to reach out to prospects currently on your website with a potential value more than $50,000 or the number of open potentials is more than 3. You can now step-in and have that friendly conversation which prospects might be reluctant to start by themselves.
How a trigger works
Multiple rules can be configured for a single trigger using the ‘Advanced’ option.
SalesIQ checks if the search engine that sends a visitor over to your pricing page is ‘Google’ and if the visitor is from ‘United States’ a trigger is initiated exactly after 55 seconds.
Selling can be so much fun! You don’t have to be chained to your desk during that process. Set-up these triggers and configure Zoho SalesIQ on your smartphone and enjoy closing deals on the move. So what intelligent triggers have worked best for you? Will you share your secret sauce with us in the comments section? You can also learn more about triggers through our weekly webinars.