Selling products and creating a brand sounds straightforward enough, but it’s much easier said than done in today’s marketplace. With all the tools at your disposal, it can get confusing fast—but there’s one resource that remains evergreen.

Conversations are important

Every conversation is different. As a marketer or a sales professional, be careful not to dump too much information onto your interactions. Find meaningful insights and communicate them effectively. This way, customers and prospects will get the idea, while also enjoying their interactions with you.

Find the right channels and conversational tools for your products

Having great conversational skills can only get you so far. Digital mediums offer multiple avenues for conversational marketing or selling, and it’s important to figure out what works best for you, to increase your brand’s reach.

Communicating via your webpage

A website is the digital address for your business. Well-written web pages can supply you with positive first impressions, but what if visitors still have questions to ask? Live chat is a great way to converse, and it helps strengthen bonds with customers and effectively convert your website traffic into potential leads.

Communicating with social media

Facebook and Twitter are excellent ways to gain attention for your brand. And if you can’t do it alone, then leverage influencers to lengthen your reach.

Some brands use social media messaging as a means to send regular updates on what they’re up to. The answers you get can be used to pick out the best offers for customers, what your audience wants, and, how you can improve their experience.

Communication via email campaigns

Emailing is one of the easiest attention-grabbing mechanisms available to businesses. With nearly 281 billion emails sent per day in 2018, it’s still the dominant mode of communication available to you, and should be treated accordingly.

Send offers to keep customers coming back for more, and don’t forget you can use your website’s live chat to collect emails (with express consent, of course). 63% of customers said they were more likely to return to a website that offers live chat as opposed to one that doesn’t—so why not take advantage of this simple communication channel?

 

Drawbacks and how to avoid them

With all that said, there are some drawbacks to be discussed.

Chatbots can easily sound robotic, and this will affect how useful it is for you. Just take your time and remember that the people you deal with daily are humans. Even while you’re using a bot as the first point of contact for visitors, keep in mind that this will turn into a one-on-one talk soon enough. Make sure your bot has a bit of a personality—make it feel more human.

Moreover, when it comes to social media marketing, being a salesman over being a person can put you at risk of being ignored or flagged for spamming. It’s best to mix with people and understand the culture before diving into marketing.

Making an impact in the digital age of marketing and branding is a steep demand for many organizations. Every marketer needs great tools to produce the best results. With that said, how about trying out a powerful prospect/customer engagement software like Zoho SalesIQ?

Srijeet Bose
Content Writer

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