Renewal Pricing

Renewal Pricing allows you to control how the price of your subscriptions changes during renewals. Instead of manually updating prices for every subscription, you can set renewal pricing preferences at organization level or subscription level that apply automatically during renewals. This reduces manual effort and streamlines pricing management for your team.

Types of Renewal Pricing

Zoho Billing provides multiple ways to manage renewal pricing, giving you complete flexibility in how you handle the pricing of your subscription renewals. You can choose to:

• Retain Existing Prices
• Use Latest Prices
• Use Markup Prices
• Use Markdown Prices

Retain Existing Prices

You can select Retain Existing Prices to retain the same price that was set when the subscription was created for the upcoming renewals. The prices will remain unchanged even if updates are made to the prices of plans, addons, or price lists.

Let’s understand this with the help of a scenario.

Here’s how you can apply it to your subscriptions:

• Go to Subscriptions under the Sales module on the left side bar.
• Create or edit an existing subscriptions.
• Enter all the necessary details.
• Scroll to Renewal Pricing under Subscription Term, and select Retain Existing Prices as your preferred renewal method.
• Click Continue and preview your subscription summary.
• Click Create or Update to save.

Use Latest Prices

You can select Use Latest Prices to apply the most recently updated prices of the plans, addons, or price lists associated with the subscription for the upcoming renewals. This allows you to automatically apply the most recent prices of the associated plans, addons and price lists to renewals.

Here’s how you can apply it to your subscriptions:

• Go to Subscriptions under the Sales module on the left side bar.
• Create or edit an existing subscriptions.
• Enter all the necessary details.
• Scroll to Renewal Pricing under Subscription Term, and select Use Latest Prices as your preferred renewal method.
• Click Continue and preview your subscription summary.
• Click Create or Update to save.

Use Markup Pricing

Markup Pricing allows you to automatically increase your subscription’s total by a set percentage during renewals. You can either choose to apply this percentage to every renewal or you can set intervals between your renewals to which the markup has to be applied. This helps you save time and reduce manual efforts.

Let’s take the help of a scenario to understand this better.

Here’s how you can apply it to your subscriptions:

• Go to Subscriptions under the Sales module on the left side bar.
• Create or edit an existing subscriptions.
• Enter all the necessary details.
• Scroll to Renewal Pricing under Subscription Term, and select Use Markup Prices as your preferred renewal method.
• Enter the percentage of increase in the Markup Percentage field.
• Then, assign the number of intervals between renewals for the markup percentage to be applied.
• Alternatively, you can select Apply markup for every renewal to apply the same percentage increase to every renewal.
• Click Continue and preview your subscription summary.
• Click Create or Update to save.

Use Markdown Pricing

Markdown Pricing allows you to automatically reduce your subscription’s total by a specific percentage during renewals. You can either choose to apply this percentage to every renewal or set intervals between renewals for when the markdown should be applied. This helps you easily manage subscriptions prices.

Here’s how you can apply it to your subscriptions:

• Go to Subscriptions under the Sales module on the left side bar.
• Create or edit an existing subscriptions.
• Enter all the necessary details.
• Scroll to Renewal Pricing under Subscription Term, and select Use Markdown Prices as your preferred renewal method.
• Enter the percentage of decrease in the Markdown Percentage field.
• Then, assign the number of intervals between renewals for the markdown percentage to be applied.
• Alternatively, you can select Apply markdown for every renewal to reduce the price at each renewal.
• Click Continue and preview your subscription summary.
• Click Create or Update to save.

Set Default Renewal Pricing for Your Organization

You can configure a default renewal pricing method for your entire organization. This ensures all newly created subscriptions automatically follow the same renewal preference. Let’s take help of a scenario to understand this.

Here’s how you can set a default renewal pricing preference for your organization:

• Log in to your Zoho Billing organization.
• Go to Settings at the top right corner of the page.
• Select General under Subscriptions.
• Scroll to Renewal Pricing and choose how you want to handle renewals in your organization; Retain Existing Prices or Use Latest Prices.
• Click Save.

This default preference will automatically apply to all new subscriptions created in your organization and your existing subscriptions will continue with their previously configured renewal pricing.

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