Who should use Zoho Reports?


Marketing Department - Power "Marketing Analytics" with Zoho Reports

Who should use Zoho Reports?

>>Departments >>Marketing

Effective Marketing identifies opportunities, competitive differentiation, comes up with the right positioning & value proposition and efficiently generates demand through effective campaign management. Analytics is an essential tool in the hands of marketers to achieve effectiveness in all facets of marketing activities.

 

Zoho Reports with its on-demand & collaborative business intelligence capabilities, can be a perfect fit in the hands of marketers. It would enable them to easily analyze their business information, create a strategy based on the analysis, conceptualize & execute their marketing campaigns, measure the outcome and respond.

With Zoho Reports you can

  • Identify Market Opportunities, by analyzing data about existing Company/Product Share, Market Growth, Competitor Growth, etc.,
  • Arrive at Campaign KPIs (Key Performance Indicators) like Leads Generated, Opportunities Converted, Closed Deals, Total Sales Generated, Average Deal Size etc.,
  • Analyze Campaign cost and effectiveness. Arrive at the optimum marketing spend to reduce cost per lead.
  • Web Analytics to measure the effectiveness of your Website positioning & SEO (Search Engine Optimization) efforts. You can analyze Visitor Count, Time Spent, Actual Conversion (download/purchase) etc.,
  • Analyze Google Adwords & Online Advertisement campaigns with respect to Cost Spent, Leads Generated, Opportunities Converted, Sales Generated or ROI achieved, Identify Effective Ads etc.,
  • Analyze sales pattern to Identify cross-sell and up-sell opportunities
  • Analyze marketing data by common parameters like Industry, Competitor, Geographic region, Brand and Product line, Sales representative, Customer etc.,
  • Historical analysis of campaign effectiveness by comparing past and current performance of campaigns
  • And do much more ...

You can upload/push the necessary marketing data from your spreadsheets or applications into Zoho Reports and perform any of the above said marketing analysis and much more. Zoho Reports with its powerful & easy to use visual analysis capabilities, combined with collaborative features, helps you & your team to easily come up with any type of report/analysis independently, with no help from your IT guy.

 

You can also use Zoho Reports to design a marketing reporting database, that allow your marketers to enter or upload data directly and do the necessary analysis in a collaborative environment. With an easy to adopt 'Spreadsheet-like' interface, Zoho Reports enables you do easily handle data addition and report creation. This may even remove the need for spreadsheets and other applications which are essentially used for data collection and analysis.

 

If you would like more information on how Zoho Reports can help you in your Marketing Analytics requirements, please contact us at support@zohoreports.com


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