With social media taking over the world and information becoming more accessible on the internet, recruiters are having a field day. However, this information is only useful when it can be fully understood. To do that, you need the right tools.

Fortunately, rapid advancements in technology have led to the innovation of cutting edge solutions for various recruiting difficulties. Among those solutions is one that has changed the recruitment scene forever — Data Enrichment.

Theoretically, data enrichment can be defined as process of enhancing, refining or otherwise improving raw data.

Zoho Recruit takes data enrichment to the next level by adding Zia to the mixture. In addition to her candidate matching abilities, Zia is now capable of enriching you candidate data. With a single click of a button, you’ll be able to update your candidate records with the latest information with the help of People Data Labs, a third party client who provide Zia the data you require.

Why Data Enrichment? 

Most recruiters use resumes to move candidates forward in their hiring pipeline. But a resume is just a fraction of a candidate’s profile and isn’t nearly enough to make an informed hiring decision. Also, information obtained from resumes isn’t always up to date.

Recruitment starts with the quality of your candidate data. When data is incomplete or incorrect, recruiters can’t begin to assess the candidate in-depth. With data enrichment, you’ll be able to see the full picture. This will greatly improve the quality of your hiring.

Here is what an ATS with Data Enrichment can do for you:

Create meaningful relationships

Enriched data is the key to communicating effectively. It can give you personalized insights that open up opportunities for meaningful candidate relationships. Knowing the right information means you can create engaging communication strategies that prioritize your applicants’ needs.

Increase your conversion rate

It is common to encounter a large percentage of candidates that see the scope of your offer but are not currently interested. Data enrichment can help you understand these candidates better and design offers that cater to their professional goals. This will eventually help you convert more of these candidates into hires.

Target your hiring campaigns

If you’re looking to drive results with your targeted marketing campaigns, data enrichment is a must. With enriched data, segmentation according to geography, profile, and industry is more efficient and increases your ROI.

Introducing Data Enrichment with Zia

Zia, your AI hiring assistant, can help you make sure that your candidate data is complete and updated. Based on information that you provide, such as the candidate’s name, contact information or email address, Zia fetches you additional data about the candidate.

So, if you’re looking to improve the quality of your data and you want an ATS with Data Enrichment, try the completely overhauled Zoho Recruit today.

If you have any questions or comments about this post then feel free to reach out to us at support@zohorecruit.com.

  1. Richa via SEM Updates

    Data has to be insightful, otherwise, there is no sense in collecting the data all the time. I feel companies are not utilizing the available data smartly these days. By doing it they can make very predictable revenue and growth.