Zoho European Digital Health Study 2024
Zoho's European Digital Health Study explores the digital health of businesses within five markets in Europe - the UK, France, Germany, Spain and the Netherlands. It rates businesses surveyed on their practices within digital transformation. So, how is your country performing, and what is important to improve your digital health?
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"44% of businesses with good digital health see AI as critical and are already using it and seeing impact on success. Half of businesses with good digital health view AI as very important and are planning to invest heavily in it."
IconIconIconThe Digital Health Study uses a scoring system to assess key areas including innovation, use of new technology such as AI, technical issues, platform stability, and IT Management. Censuswide surveyed 1503 senior digital transformation decision makers in firms with 25+ employees across the five markets.
- 2023
- 2024
"While it is encouraging to see some progress in those achieving good digital health this year, European businesses must strive to accelerate improvements if they are to take full advantage and maximise the return made on new technology investments such as AI. Digital maturity or health improvement is the core foundation to drive the most success from further digital tools."
Sridhar Iyengar, Managing Director, Zoho Europe
Highlights
- Overall, there has been a slight increase in the percentage of European businesses surveyed with good digital health compared with 2023 - 25% versus 21%
- Average digital health of those surveyed has increased from 35% to 45%
- Poor digital health of those surveyed has increased from 34% to 40%
- Large businesses (1000+ employees) continue to be more likely to have good digital health (33%) and this has increased from 29% in 2023
- Small businesses (25-250 employees) continue to be the least likely to have good digital health (20%), and this has increased from 12% in 2023