Retail Price Calculator

Free retail price calculator

Stay competitive by determining the right retail price for your goods with this Zoho Inventory's free retail price calculator.

Total cost price

Markup percentage

Your profit

$ 0.00

Retail price

$ 0.00

Retail price is the final selling price of a particular item. It typically refers to the price paid by the consumer to buy the item.

Retail price is different from manufacturer price or wholesale price as profit margins differ in each stage.
The retail price is relatively higher than the wholesale price due to higher operating costs involved.
Retail price is highly influenced by external factors like market trends, competition, and customer demand.

Retail price is calculated based on two components — cost price and markup percentage.

Retail price formula =

Total cost price

(1 - Markup percentage)

A wholesale process involves the movement of goods from manufacturing to distribution.
Distributors or producers charge retailers a wholesale price for products.

The average retail price is set to a minimum of 1.66 times the wholesale price as a standard. This is to cover higher advertising expenses and elevated profit margins.
No, retail price and MRP are not the same. While MRP is the highest price at which a product is sold, retail price is the actual selling price of the product. Retailers can choose to sell the product below or equal to MRP, but not higher.
Recommended Retail Price (RRP) is the price of the product suggested by the manufacturers to the retailers. However, this is a non-binding agreement and retailers can choose to sell either above or below this price. RRP is also known as Manufacturer's Suggested Retail Price (MSRP).
Effective retail pricing depends on several factors like Cost of Goods Sold (COGS), operational costs, supply-demand forces, government regulations, and more.