Photos and videos

In today's digital world, people are visual creatures. They're drawn to images and videos, and that holds true when searching for local businesses online. They're a major conversion factor, turning online searchers into real-world customers.

Google's getting smarter about how it understands images, too. They use AI, like their Vision AI, to analyze the photos you upload to your GBP and website. This helps them understand what your business is all about and can even impact your search rankings.

It's not just about having any photos; it's about having good photos. Avoid blurry, poorly lit, or outdated images. Invest the time and effort into creating high-quality visuals that accurately represent your business.

Instead of using a generic stock photo of a person holding a gift, hire a photographer to take photos of your actual gift shop staff helping customers find the perfect gift in your store.

Use photos to tell your business's story and highlight what makes you unique. Think about the different types of photos you can add.

Photo guidelines:

Video guidelines:

While geotagging and keyword stuffing your photo's EXIF data might seem like a good idea, there's no evidence that it actually helps your rankings. Focus on creating high-quality, relevant photos and let Google's AI do its thing.

Google encourages user-generated content, including photos from your customers. These photos can provide valuable social proof and show potential customers what it's like to experience your business firsthand.

A restaurant could benefit from customers posting photos of their delicious meals, creating a mouth-watering visual feast for potential diners.

Keep an eye on the photos that are being uploaded to your GBP, both by you and by your customers. If you see any photos that are inappropriate, inaccurate, or violate Google's policies, you need to request the removal of those photos.

Videos can be a super-engaging way to connect with potential customers. Since Google recommends short videos (up to 30 seconds), here are some ideas:

Don't just set it and forget it! Keep your GBP fresh by regularly uploading new photos and videos. Aim to add new content at least once or twice a week.

Highlight your projects, team, or products to appeal to potential customers.

A car mechanic could showcase photos of completed repair projects, highlighting their expertise and quality of work, such as before-and-after shots of restored vehicles or detailed images of complex repairs.

Learn more about the tips for business-specific photos on your business profile.

Think about it this way: If you're searching for "gym near me," and one listing has dimly lit, blurry photos of dusty equipment, while another has bright, vibrant photos of state-of-the-art machines and energetic group classes, which one are you more likely to click on? The one that shows you what you’re looking for, right?

These are the first steps to create a Google Business Profile that attracts customers and has a great chance at ranking better. Taking these steps makes a big difference. A well-optimized GBP boosts visibility, attracts more customers, and builds trust in your brand.