The Business Profile settings—tucked under that three-dot menu—help you sharpen your profile and stay ahead of the curve. It might not seem glamorous. But they can power a smooth, well-run online presence.
Whether you're growing your team, syncing up your ad campaigns, or just keeping things organized, this section helps you manage your business like a pro.
Running a business is already a juggling act. Why try to do everything yourself?
Under People and Access, you can add team members to manage your Google Business Profile. Whether it's your marketing assistant uploading photos, your manager replying to reviews, or your SEO expert tweaking categories, this section helps you delegate without handing over your entire Google account.
Here’s what you can do:
Tip: Always review who has access, especially if you’ve worked with agencies or freelancers in the past. You don’t want a former intern accidentally responding to customer reviews six months later.
It is the backend control room. It’s not flashy, but it’s powerful. This section is where you’ll find your Business Profile ID and some handy controls like labels, shop codes, and other identifiers useful for businesses managing multiple locations.
Why it matters:
Most businesses skip this part, but if you want your profile to scale as your business grows, this is where you lay the groundwork.
No one likes talking about shutting things down, but if you're rebranding, moving your business entirely online, or closing for good, the Remove Business Profile section is where you go. It gives you three clear options:
You don’t want customers showing up at a closed location because your listing is outdated. Use this setting to keep things clean and professional even during transitions.
If you’re selling your business or handing it over, transferring ownership through this section is a clean, secure way to do it without losing any of the profile’s history, reviews, or performance insights.
If you’re running Google Ads or using Merchant Center, this will be helpful. The Linked Accounts section shows you which services are connected to your profile and lets you manage them all in one place.
For example, linking to Merchant Center allows your products to appear on your profile, making it easier for customers to browse and buy. Think of it like wiring your profile directly into your marketing engine.
From there, explore each section and tailor it to fit your business’s needs.
Every tweak you make here sends signals to Google about how serious, active, and trustworthy your business is.
Updating permissions? Good for security. Linking Ads? Good for visibility. Keeping your profile current? Good for search rankings. Google wants to show the best, most complete, and most reliable business profiles to users. If your profile is well-managed from the inside out—using these settings—it gets an edge.