Project Management for Marketing Teams
Any product, app, or service is only as good as your audience’s perception of it. As your marketing team strives to reach more of your target customers, Zoho Projects can help make the process both easier and more fun. Give your creative projects a clear timeline, implementing solid planning and execution to make a huge difference in your results.
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What Marketers need
Well-communicated ideas
The next big idea for your marketing is out there, waiting to be unearthed. Marketers need to be able to brainstorm, weigh different ideas, and arrive at consensus for a well-rounded plan. A team that’s encouraged to contribute is a happy team.
Unhindered creativity
Once you've arrived at a solid marketing plan, you need to put your head into it. Writing is a major part of marketing, and like any creative work, it requires space for concentration and attention to detail.
A clear calendar
Unexpected and urgent work may crop up at any time, but that shouldn’t be the norm. Having a clear calendar for the coming quarter, or at least the coming month, is essential to planning in advance and putting your best foot forward.
Timely reminders
During a busy season, or when a launch is approaching, it can be difficult to keep track of due dates. Missed deadlines can cost you and your team dearly. It’s important to keep timely deadlines, and to stay aware of what tasks are urgent, and what can wait.
Features to look for in a Marketing Project Management Software
If a marketing project management software doesn’t include the following features, it isn't worth the investment.
Why is Zoho Projects the best marketing project management tool?
Whether it’s on a large or small scale, marketing project management has become indispensable for businesses of any size. These tools are huge contributing factors for marketing projects to experience the sweet taste of success. Zoho Projects is a strong contender in the marketing project management game, and here's why.
Save time,
set recurrencesTasks such as extracting weekly statistics on marketing campaigns, observing the analytics of video engagement, and scheduling social posts recur repeatedly. Zoho Projects lets you decide the frequency of the recurrence (i.e., daily, weekly, monthly, yearly), the number of recurrences it should have, and when they should end using an existing task as a template. Also, you’re free to retain or remove sub-tasks and comments from the chosen task template.
Automate to get there fast
Streamline processes such as review, procurement, design, or event management using Blueprint, where every stage that can be customized and automated based on set criteria that need to be met before, during, and after every transition. Drag and drop statuses, add parallel transitions, and more with Zoho Projects. Workflow rules automatically get the job done when a rule is executed by a set trigger, such as changing the owner of a task to the editor only if the priority level is set to high.
Gantt charts
Zoho Projects allows you to visualize your project’s progress with colored bars that can be resized and rescheduled, mapped against the project's timeline. Set dependencies across tasks within or across projects and use Critical Path to view high-priority tasks, such as dependency between a procurement project and an event project. Baseline can help measure the planned deviation from the original date of the work item, and Slack can display the acceptable amount of delay in rescheduled tasks.
Collaborate
Organize folders based on its type—e.g., brochures, spreadsheets, PPTs, ads in a central repository—using Zoho Projects, which also integrates with your favorite third-party apps. Share these folders across the team to anyone in need of information, whenever required. With Chat, Discuss, Feed, and Forum, you can cascade information within seconds, without having to be present in person.
Why should marketers use Zoho Projects?
Clear plans and goals
If goals aren't defined clearly, even the best plans will struggle towards completion. Break down your campaigns into milestones, tasklists, tasks, and subtasks. Give each goal a due date and a priority level. Descriptions and comments on each of these work items can help you capture important developments along the way. The calendar view helps you visualize what's on your plate, and helps you plan Events out in advance.
Happy teams
Happier teams bring better results. Keep your workforce content and driven by giving them engaging work to do, but not too much. Use the workload report to determine who's overworked or underworked, and shuffle responsibility as needed. Incentivize everyone to freely share ideas by taking project conversations online with our marketing project management software.
Full-fledged documentation
Zoho Projects integrates effectively with Zoho Docs. Improve your writing using the different writer-friendly modes.Once your work is complete, you can hold helpful peer reviews. Don't worry about back-and-forth email threads—reviewers can directly comment and collaborate on your docs. Keep your spreadsheet data, or create beautiful presentations that sell the idea to your clients, all within Docs.
Deep insights
Project management software for Marketing teams helps you keep track of your progress and bottlenecks in order to make the best use of time and resources. Keep your budget in check, manage important tasks, get a bird's eye view of where the project is heading from the Dashboard, analyze your progress with the Planned vs Actual chart, and choose from a number of other task and issue reports for valuable insights.
Deep insights
Repetitive task flows can drain you of your time and energy if you have to set them up manually every time. Set up blueprints for tasks with similar processes, and save significant time. If you have similar campaigns lined up one after the other, just template them to avoid creating each one again from scratch. For projects with unique needs, create customized fields, statuses to best represent them.
Freedom from your desk
Ideas can strike at any time and any place. Zoho Projects is a marketing project management tool that's completely online, so you don't have to be chained to your desk the whole day to be productive. Native apps for Apple and Android devices are built to give you a seamless experience as you switch between devices.
If goals aren't defined clearly, even the best plans will struggle towards completion. Break down your campaigns into milestones, tasklists, tasks, and subtasks. Give each goal a due date and a priority level. Descriptions and comments on each of these work items can help you capture important developments along the way. The calendar view helps you visualize what's on your plate, and helps you plan Events out in advance.
Happier teams bring better results. Keep your workforce content and driven by giving them engaging work to do, but not too much. Use the workload report to determine who's overworked or underworked, and shuffle responsibility as needed. Incentivize everyone to freely share ideas by taking project conversations online with our marketing project management software.
Zoho Projects integrates effectively with Zoho Docs. Improve your writing using the different writer-friendly modes.Once your work is complete, you can hold helpful peer reviews. Don't worry about back-and-forth email threads—reviewers can directly comment and collaborate on your docs. Keep your spreadsheet data, or create beautiful presentations that sell the idea to your clients, all within Docs.
Project management software for Marketing teams helps you keep track of your progress and bottlenecks in order to make the best use of time and resources. Keep your budget in check, manage important tasks, get a bird's eye view of where the project is heading from the Dashboard, analyze your progress with the Planned vs Actual chart, and choose from a number of other task and issue reports for valuable insights.
Ideas can strike at any time and any place. Zoho Projects is a marketing project management tool that's completely online, so you don't have to be chained to your desk the whole day to be productive. Native apps for Apple and Android devices are built to give you a seamless experience as you switch between devices.
If goals aren’t defined clearly, even the best plans will struggle towards completion. Break down your campaigns into milestones, tasklists, tasks, and subtasks. Give each goal a due date and a priority level. Descriptions and comments on each of these work items can help you capture important developments along the way. The calendar view helps you visualize what’s on your plate, and helps you plan Events out in advance.
Accomplish more with Zoho Projects
Reports and dashboards
Monitor a comprehensive dashboard that gives you an overhead view of your projects.
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For our creative agency Zoho Projects really transcends what a project management tool is by allowing us to be completely efficient, organized and flexible.
Jon Anderson, Anderson Creative, Creative Design and Strategy