Heatmap Experiment

Heatmaps provide a visual way to understand how visitors interact with your website pages. This guide explains how to create and configure a heatmap experiment that captures user interactions such as clicks, scrolling behavior, and mouse movements. In this video, you’ll learn how to select the pages you want to analyze, configure tracking settings, and launch the experiment to start collecting behavioral data. Heatmaps help reveal which parts of a page attract the most attention and which sections visitors tend to ignore. By analyzing these interaction patterns, website owners and product teams can make informed design decisions about content placement, layout structure, and call-to-action positioning. Heatmap experiments are especially useful for improving page engagement, optimizing landing pages, and understanding how real users navigate through different areas of a webpage.

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