Why goals are important aspects of a CRO process
Learn the benefits of identifying key performance indicators of each page.
Build effective funnels. Drive more conversions.
Learn why creating and tracking a conversion funnel should be the first step of website optimization.
Segment your reports to understand your audience better
In CRO, don't forget to focus on the big picture—make sure to always segment your reports.
Hacking a cold heatmap
Learn to gather actionable information from a freckled heatmap to transform a poorly performing page into a conversion specialist.
Conduct polls and get the pulse of your visitors
Learn why one of the most powerful ways of understanding your customers is running a poll.
Minimizing drop-offs on longer forms
For a lengthy form with low conversions, analyze the performance of each field and take a deeper look into the form's design and layout.
See what your visitors see. Give them what they want.
Learn how to dissect playbacks and find the pain-points that prevent your visitors from converting.
Fixing low conversion rates from search ads
Here's how you can fix below average conversion rates on your landing page.
Beyond Inconclusive A/B Tests
Killer A/B test hypothesis yet inconclusive results? Here's what you should be doing.
Avoiding configuration mistakes in your funnel analysis setup
Avoid these common mistakes while configuring your sales funnel to make sure that the data you're collecting is unambiguous and un-skewed.
A checklist for crafting a high converting website poll
Here's a checklist you can refer to while designing your next website poll to increase submissions.