Google Analytics

How to integrate Google Universal Analytics with Zoho PageSense

With the Google Universal Analytics(UA) integration, you can track the web metrics of each variation in your experiment running on Zoho PageSense.

To enable the integration, add the Google Universal Analytics integration code snippet in the pages you want to track. After you set it up once, it will automatically run for all of your experiments.

Step 1: Setting up Universal Analytics

  1. Login to your UA account and select the Admin option on the bottom left corner.
  2. Click Custom Definition under the Property section and select Custom Dimension.
  3. Click +New Custom Dimension on the right pane.
  4. Give your Custom Dimension a name and click Create. Make a note of the Custom Dimension Number that you've created.
    NOTE: Make a note of the Tracking ID of your Google Analytics Account as well.

Step 2: Setting up PageSense

  1. Click the Settings option in the left pane of the experiment listing page and go to the Integrations tab. Enable Google Analytics.
  2. Select the Configurations tab in your experiment and enable Google Analytics in the Integrations section.
  3. Change the Custom Dimension value to match the one you noted in Google Analytics. Make a note of the Experiment ID.
  4. Set up your experiment with the required configuration and launch it.

Step 3: Adding the tracking code

  1. Paste the UA tracking code in the <head> tag of the HTML to the experiment webpage above the Zoho PageSense code snippet. 
  1. Below the PageSense code snippet, paste the following code:

    window.dataLayer = window.dataLayer || [];
    function gtag(){dataLayer.push(arguments);}
    gtag('js', new Date());

    gtag('config','UA-XXXXXXXX-X', {
    'custom_map': {'dimensionValue': 'zoho'}
    $( document ).ready(function() {


  2. Replace " UA-XXXXXXXX-X" with the Tracking ID from Step 1. Replace "Value" in " dimensionValue " with the Custom Dimension Number from Step 1.

Step 4: Creating a custom report in Google Analytics

  1. Select Customization in the left pane and click + New Custom Report
  2. Give your custom report a title.
  3. In the Report Content section, select the custom dimension created as the Dimension Drilldown.
  4. Add the same custom dimension in the Filters section.
  5. Select Regex from the adjacent dropdown. Enter the Zoho PageSense Experiment ID you noted in Step 2 in the text box that appears. 
  6. Click Save to create a custom report.

After launching the Zoho PageSense experiment, you'll be able to view the custom report in Google Universal Analytics. 


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