Zoho PageSense - Cookie Policy

About our cookie policy

At Zoho PageSense, we use cookies to identify and analyze your visitors' data when they land on your website. This cookie policy is a declaration (or consent) to users on what cookies we add to your website, what visitor metrics we track, for what purpose, and how your users may opt out of the cookies. This cookie policy is part of our privacy policy, which also includes additional details about our information collection and usage.

What is a cookie?

A cookie is a small text file that is stored on your computer by web browser or other internet-connected device when you visit a website. Cookies are used to track information about your web browser and may have several functions, including remembering login details, language preference, time or date, and other visitor metrics. They’re completely safe and can't be used to run programs or deliver viruses to your device. You can learn more about cookies here (external link).

Why does Zoho PageSense use cookies?

PageSense uses cookies to identify individual visitors and their behavior on your website. These cookies determine whether the visitor is part of an experiment, track visitor views over a variation and let serve the same variation to the visitor consistently over multiple visits, and, finally, track completed goals. They are also used to accelerate your future activities on your website. We use different types of cookies, local storage objects, and similar technologies, each storing a different set of data. These cookies do not interfere with the loading or functioning of the web page at all. Also, they collect information that does not personally identify anyone.

Current list of cookies

The following cookies are placed in the visitor's browser to track and test website visitor activity.

First-party CookiesThird-party CookieslocalStorage sessionStorage

First-party Cookies

These identify and store cookie data on a web browser within the same domain, on which the PageSense tracking code is installed and fired.

Cookie Name	Information Stored	Generation State	Expiry Period	Purpose
zab_g_{exp_key} (stores a random alphanumeric string of length 7 or 32)	This cookie stores details such as the experiment key, variation key, and additional user data (such as browser used, user agent info, etc.) for your a/b test.	Sets when the a/b test is configured with a custom or pageview goal into it.	1 year	Used to track successful custom/pageview goal conversions obtained in the same domain.
zabUserID	This cookie stores a unique user key for every visitor reaching the website.	Sets when a user visits for the first time.	1 year	Used for identifying individual visitors along with the status of new and returning visitors.
zabVisitID	This cookie stores a unique visit key every time a user returns to the web page.	Sets every time a user visits.	1 year	Used for identifying every visit made by the user on the web page.
zabSplit	This cookie stores details like experiment key, variation key, and additional user data (such as browser used, user agent info, etc.) for your Split URL experiments.	Sets when the experiment URL and variation URL are from the same domain. And, when a particular variation is selected for the split URL experiment.	5 secs	Used for sending the experiment and visitor information to the server upon redirection.
zabBucket	This cookie stores details like experiment key and its corresponding variation key for you a/b or split URL experiments.	Sets when the user's URL matches with the experiment URL. And if the target audience is satisfied.	1 year	Used to consistently serve visitors the same variation of the test they've seen before.
zabHMBucket	This cookie stores the experiment key for your heatmap experiments.	Sets when the user's URL matches with the experiment URL.	1 year	Used for identifying the exact heatmap experiment to be tracked on the web page.
{ exp_key } (stores a random alphanumeric string of length 7 or 32)	This cookie stores a visit key for the first-time visitor landing in a funnel analysis experiment.	Sets when the user's URL matches with the experiment URL or when the custom event of a funnel step is triggered.	1 month	Used for deriving the path taken by the visitor and the number of visitors that dropped off while traversing through the funnel.
{ exp_key } (stores a random alphanumeric string of length 7 or 32)	This cookie stores details like experiment key and user data (such as browser used, user agent info, etc.) for your form analytics experiments.	Sets when the experiment URL and conversion URL are from the same domain.	1 hour	Used for tracking actual user conversions.
zsr { expkey } (stores a random alphanumeric string of length 7 or 32)	This cookie stores a session key for your session recording experiments.	Sets when a user's URL matches with the experiment URL.	2 hours	Used for mapping all the user actions performed within a session.
{ sessionId } (stores a random alphanumeric string of length 7 or 32)	This cookie stores the session's metadata for your session recording experiments.	Sets once after the user starts interacting on a web page's session.	2 hours	Used for identifying the start time, last interacted time, and number of pages visited for a session.
zabme	This cookie stores the experiment key of your a/b or split URL experiment chosen from a mutually exclusive group.	Sets once a mutually exclusive group is created.	1 year	Used for serving the same experiment within a mutually exclusive group, the user has seen before.
ps_payloadSeqId:	This cookie stores the sequence key for your session recording experiments.	Sets once the user starts interacting on a web page's session.	2 hours	Used to keep track of duplicate payloads (session data).
zabPZBucket	This cookie stores the experience key for your personalization experiments.	Sets when the experience is selected in a personalization experiment and is of type redirection	1 year	Used to consistently serve visitors the same experience they have seen before.
zPersonalization	This cookie stores details like the experiment key, experience key, and user data (such as browser used, user agent info, etc.) for your personalization experiments.	Sets when the experiment URL and experience URL are from the same domain and is of type redirection.	1 year	Used for sending the experiment and visitor information to the server upon redirection.
zia_ { projectkey }	This cookie stores the identity API details of individual visitors on your website.	Sets once the website owner provides the user's information.	1 year	Used to avoid sending the same visitor data multiple times to the server.
zpc< projectkey>	This cookie stores the visitors' response to the website's privacy policy.	Sets when the visitor makes a choice of privacy consent.	1 year	Used to ensure that the banner does not reappear to the same visitor on your website.
zps_permission_status	This cookie stores the granted and denied permission value of the visitor for your web push notification experiments.	Sets when the user lands on the website with push notification enabled in it.	1 year	Used to identify and update the push notification status of the subscriber on your website.
{exp_id}+"popup" (stores a random alphanumeric string of length 7 or 32)	This cookie stores details like the number of times a popup is displayed, the time when the cookie was created, and the popup completion status by individual visitors on your website.	Sets when the user's URL matches with the URL type configured in your popup experiment.	1 year	Used to track user impressions and whether they respond to a popup.
zps-tgr-dts	This cookie stores the session's metadata on your website	Sets when a user visits your site for the first time.	1 year	Used for activating your experiment based on a given trigger condition.

Third-party Cookies

These identify recurring visitors on a web browser across different domains and store cookie data under the domain called "cdn.pagesense.io".

Cookie Name	Information Stored	Generation State	Expiry Period	Purpose
zab_g_{exp_key} (stores a random alphanumeric string of length 7 or 32)	This cookie stores details such as the experiment key, variation key, and additional user data (such as browser used, user agent info, etc.) for your a/b tests.	Sets when the a/b test is configured with a custom or pageview goal into it.	1 year	Used to track successful custom/pageview goal conversions obtained across different domains.
{ exp_key }	This cookie stores details such as the experiment key, variation key, and additional user data (such as browser used, user agent info, etc.) for your a/b tests.	Sets when the a/b test is configured with a revenue goal into it.	1 year	Used to keep track of successful revenue goal conversions obtained across different domains.
{ variation_url }	This cookie stores experiment details like experiment key, variation key, and additional user data (such as browser used, user agent info, etc.) for your Split URL tests.	Sets when the variations are from different domains. And, when a particular variation is selected in the split URL experiment.	1 year	Used for identifying the exact split experiment and its corresponding variation URL for returning visitor.
zab_ { expkey }	This cookie stores details like the experiment key and user data (such as browser used, user agent info, etc.) for your form analytics experiments.	Sets when the experiment URL and confirmation URL are from different domains. And, if the user submits the form.	1 hour	Used for tracking actual form conversions.
{ exp_key } (stores a random alphanumeric string of length 7 or 32)	This cookie stores a visit key for the first-time visitor landing in a funnel analysis experiment.	Sets when the user's URL matches with the experiment URL or when the custom event of a funnel step is triggered.	1 month	Used for deriving the path taken by the visitor and number of visitors who dropped off while traversing through the funnel.
{ zps_push }	This cookie stores text content like bannerpopup, sidepopup, and nopopup when push notifications are enabled in PageSense's project.	Sets when the user lands on the website with the push notification.		Used for deciding whether to show or hide the notification box and maintain its position on a website.
{ exp_id } +"polls"	This cookie stores details like the number of times a poll was shown, whether the poll was completed, and the time it was created for your polls experiment.	Sets when user's URL matches with the poll URL.	1 year	Used for tracking user actions such as impressions, answered/unanswered polls, and other poll parameters.
zPersonalization	This cookie stores details like the experiment key, experience key, and user data (such as browser used, user agent info, etc.) for your personalization experiment.	Sets when the experience URL and experience URL are from different domains. And, if the audience parameter matches with the respective personalization experience.	1 year	Used for identifying and redirecting users to consistently show the same experience.

localStorage

These store visitor data locally within the visitor's browser.

Cookie Name	Information Stored	Generation State	Expiry Period	Purpose
payloadQueue	This cookie stores the session's data on a local storage system for your session recording experiments.	Sets when the user starts interacting on a web page.	No expiry	Used to resend canceled or failed requests and prevent data loss during session recording.
{ expId } (stores a random alphanumeric string of length 7 or 32)	This cookie stores experiment key and additional user data (such as browser used, user agent info, etc.) on a local storage system for your session recording experiments.	Sets once the user starts interacting on a web page.	No expiry	Used for identifying and keeping track of a visitor's data during a session.

sessionStorage

These store visitor data for a session as long as a web browser is open or the web page is refreshed.

Cookie Name	Information Stored	Generation State	Expiry Period	Purpose
tabUid	This cookie stores the tab ID for your session recording experiments.	Sets when a user visits for the first time.	Cleared once after the browser tab is closed.	Used for mapping all the user actions performed within the respective tabs for a session.

Opt out of cookie-based tracking(applicable ONLY for session recording)

PageSense provides the option to allow your visitors to choose if they either want to "opt-in or opt-out" of cookie-based tracking on your website. This option is limited to the Session Recording experiment. However, for all the other experiments or tests run on your website, the cookies will be automatically set and will start tracking the required user information without an opt out choice.

By giving your visitors the choice to accept or decline cookies (while recording a session), you will keep them aware of the information being tracked and collected. We strongly recommend this as a good practice.

Updating our cookie policy

To keep up with changing rules and best practices, we may revise this cookie policy at any time by posting a revised version on this page. So please check back periodically to stay aware of updates. Also, note that the PageSense cookie and privacy policy complies with EU cookie laws and the General Data Protection Regulation (GDPR).

Any questions or concerns?

If you have any questions or concerns about this cookie policy or our use of cookies on your website, please write to us at support@zohopagesense.com.