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Pavithra Rajasekaran

6 posts
How everyday behavioral science can boost your business
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  • 311
  • 6 minutes

How everyday behavioral science can boost your business

  • July 21, 2021
  • Pavithra Rajasekaran
  • Posted on July 21, 2021July 21, 2021
  • by Pavithra Rajasekaran
Let's dive into the world of behavioral sciences and understand why it's imperative for you and your business. The cost of a miss How do you get to the end of a design cycle not knowing whether you're...
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How to use color psychology to drive website conversions
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  • 638
  • 6 minutes

How to use color psychology to drive website conversions

  • June 24, 2021
  • Pavithra Rajasekaran
  • Posted on June 24, 2021June 24, 2021
  • by Pavithra Rajasekaran
Humans are visual creatures. Our brains process visuals and colors faster than text. This means the first thing your visitors notice on your website are the images and colors you've used. Over the...
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How to Optimize Your Website
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  • 162
  • 7 minutes

How to optimize your website using emotion and meaningful data

  • June 21, 2021
  • Pavithra Rajasekaran
  • Posted on June 21, 2021June 21, 2021
  • by Pavithra Rajasekaran
As an optimizer, the first question you should ask your client is, "Why do people buy from you?" The most popular answers you're likely to receive are: The product, features, shipping, pricing, and...
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How to use analytics to optimizate your website
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  • 177
  • 5 minutes

Mastering analytics for optimization success

  • June 08, 2021
  • Pavithra Rajasekaran
  • Posted on June 08, 2021June 08, 2021
  • by Pavithra Rajasekaran
Analytics is about identifying correlations and trends in your data, while optimization is all about the cause and effect. However, the intersection of analytics and optimization can work wonders for your...
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Building Strong Foundations to Scale Up Optimization Programs
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  • 226
  • 4 minutes

Building strong foundations to scale up optimization programs

  • April 15, 2021
  • Pavithra Rajasekaran
  • Posted on April 15, 2021April 15, 2021
  • by Pavithra Rajasekaran
According to you, what is a successful experimentation program? Running 20 tests a year? 50? 500? Well, the number of experiments you run has no bearing on the success of your testing program. Success is...
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The Most Valuable SaaS Customer Everyone Forgets
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  • 238
  • 5 minutes

The most valuable SaaS customer everyone forgets

  • April 15, 2021
  • Pavithra Rajasekaran
  • Posted on April 15, 2021April 15, 2021
  • by Pavithra Rajasekaran
Are you a marketer who wants to uncover the hidden gaps in customer acquisition? Do you feel overwhelmed by the idea of building complex email marketing game plans? Have you been tasked with growing...
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