Why do you need click tracking software?
Automatically track user clicks
Monitor user interactions and improve conversion rates without technical dependency.
Trigger personalized in-app messages
Engage users on your website at the right time to increase conversion chances.
Discover bugs and usability issues
Detect hidden roadblocks that affect conversions and user experience.
Identify drop-off points
Reduce churn by pinpointing where users abandon the conversion process and making data-driven improvements.
Monitor the conversion path
Understand how users navigate your site and optimize it for better results.
Click tracking tools in Zoho PageSense
Zoho PageSense is comprehensive click tracking software that offers many ways to analyze user behavior so you can boost engagement and conversions.
Track user hotspots
Get a color-coded visual representation of user clicks, showing which areas of your website attract the most attention.
Identify high-engagement areas and optimize CTA placements.
Detect ignored elements and content that may need design changes.
Improve page layout based on scroll pattern and user behavior.
Watch real user journeys
Record and replay individual user sessions to see how visitors interact with your website in real time.
Replay user sessions to understand their browsing patterns.
Identify frustration points, hesitations, and drop-offs.
Improve navigation flow by spotting usability issues.
Monitor clicks on key elements
Track various click types and user interactions, including button clicks, form submissions, and video plays, and measure their clickthrough rates.
Measure engagement on CTAs and signup forms.
Track the number of clicks by a user on your website.
Create custom events to track conversions by form submissions or location.
Tailor website content and offerings
Segment visitors to deliver personalized, engaging experiences based on interests, behavior, and demographics.
Customize your website based on audience demographics and segmentation.
Access reports on each experience's reach, visits, conversions, and revenue.
Create, edit, and format your website content with our no-code visual editor.
Identify drop-off points
Track the step-by-step journey of users through a process, such as signing up or completing a purchase.
Monitor pages with high bounce rates.
Improve onboarding and checkout experiences.
Use advanced URL targeting to track specific pages based on visitor paths.
Optimize form conversions
Observe how users interact with forms to enhance form completion rates.
Optimize fields and length to reduce form friction.
Use custom events to track form success or failure without a confirmation page.
Use URL Targeting to manage identical forms like "Sign up" or "Contact us" across webpages.
How PageSense helped businesses transform their websites
22%
Conversion rate increase
“SimStudios, a provider of business simulation-based corporate training, faced challenges with low conversion rates and high bounce rates on their website. With Zoho PageSense's click tracking features, they analyzed areas needing improvement and optimized their CTA buttons. This led to an average conversion rate increase of about 22% in the first week alone.“
25%
Drop-off rate
“Online Mastery, a UK-based digital marketing consultancy, used Zoho PageSense's funnel analysis and heatmap tools to assess user interaction with their blog posts. They discovered a 99.5% drop-off rate at the initial step of their conversion funnel. By repositioning their CTA based on these insights, they reduced the drop-off rate by 40% and enhanced overall website conversion rates.“
Simstudio
Here's a step-by-step guide to get you started with PageSense
Zoho PageSense is comprehensive click tracking software that offers many ways to analyze user behavior so you can boost engagement and conversions.
Visit the Zoho PageSense website and sign up for an account.
After logging in, create a new project or select an existing one from your dashboard.
Navigate to the "Settings" section and select "Project."
Copy the unique JavaScript code snippet provided.
Paste this snippet into your website's HTML just before the closing
</body>tag.
On the left tab, you can access all the click tracking and optimization tools.
Happy experimenting!
Frequently asked questions
What is website click tracking?
Website click tracking involves monitoring and recording user interactions—specifically element clicks and link clicks. Click tracking gives you insights into user behavior, preferences, and engagement patterns to offer better user experiences and increased conversions.
What are the benefits of using website click tracking software?
Using click tracking software offers several key benefits:
- Optimize calls to action (CTAs): Identify which CTAs are most effective and adjust others to improve performance.
- Enhance user experience (UX): Understand user navigation patterns to streamline website design and functionality.
- Increase conversion rates: Analyze user interactions to identify and address drop-off points in conversion funnels.
- Refine marketing strategies: Gain data-driven insights to tailor marketing campaigns more effectively.
How do I choose the right click tracker for my website?
When selecting a click tracking tool, consider the following features:
- Real-time analytics: Access up-to-date data to make timely decisions.
- Qualitative tools: Heatmaps, session recordings, and conversion funnels provide an overview of user clicks and engagement.
- Conversion tracking: Monitor specific goals, such as form submissions, CTA clicks, link clicks, or revenue
- Integration capabilities: Ensure compatibility with existing tools, such as CRM systems, email marketing platforms, and content management systems.
Does click tracking software slow down my website?
No. Tracking software like Zoho PageSense is designed to be lightweight, ensuring minimal impact on website loading speeds and overall performance.
What's the best website click tracking software for ecommerce stores?
Zoho PageSense is an excellent choice for ecommerce businesses. It offers features such as heatmaps, session recordings, and A/B testing, which help understand user behavior and optimize product pages for higher conversions.
How is click tracking different from Google Analytics?
Click tracking offers visual insights like heatmaps and session recordings, while Google Analytics provides aggregated data on page views, bounce rates, and user demographics. You can integrate PageSense with Google Analytics to track AdWords traffic across channels, optimize campaigns, and boost conversions.
Is website click tracking software GDPR-compliant?
Yes, good click tracking software, including Zoho PageSense, complies with GDPR. Zoho has implemented features to control user data and ensure its protection.
What's the best free website click tracking software?
Zoho PageSense offers a free 15-day trial, during which you can explore and evaluate its tools and features to see how well they fit your needs. Try our click track software for a live performance website to analyze audience interactions.
Can I track mobile users with website click tracking software?
Zoho PageSense is a click tracker website software designed to track user interactions across desktop and mobile devices, providing comprehensive insights into user behavior.