Make your website SEO friendly
Imagine you recently opened a new restaurant and you want to attract more customers. The fact that you serve delicious food, offer discounts, and provide great customer service isn't enough to drive people to your restaurant. There are a lot of factors in play here: people need to be able to find your restaurant easily, then tell their friends about it. So if your restaurant isn't on the main road, you may choose to put up sign boards to guide them to visit.
Think of SEO as sign boards. The content on your website still king but without the right SEO sign boards in place, people may never find it, no matter how great the content.
Here's what you can do to make your website more SEO friendly:
Master the basics: Use ALT tags to describe the images you use on your website. This increases the chances of your website showing up in image searches. Optimize your pages to load quickly. A good goal is under two seconds; the faster the better.
Write compelling and descriptive meta descriptions. Well written meta descriptions with the right keywords can increase your organic click-through rate, which means more traffic to your website. Optimize your title tags for the content in your website. They tell your visitors what your page is about. And don't forget to add keywords in header tags. But make sure you only use keywords that are relevant to your business and avoid keyword stuffing.
Enhance your website's user experience: Create heatmaps and observe your website's session recordings to identify what's working and what's not. You can use Zoho PageSense to record how visitors engage with your website. Use that insight to improve website navigation, optimize your site structure, fix UI bugs, and identify why people leave your website. These optimization efforts will reduce your bounce rate and improve overall user experience.
Chatbots can help with SEO too: Chatbots can engage your visitors and guide them through relevant sections or pages of your website. A good chatbot can increase the average time visitors spend on your website, which is an important SEO ranking factor used by search engines.
Watch the video to learn more.
*Optimizing for organic search is an ongoing process that involves multiple factors and requires broad knowledge. In this video, we aim to bring attention to the most important SEO success factors and techniques.