Improve your business with sentiment analysis, Part 2
Do you want to create something that people love? Sentiment analysis can help you identify how to do that.
Sentiment Analysis can help you understand whether the underlying sentiment towards the products and services you offer is positive, negative, or neutral. The insights you gain from sentiment analysis can help you improve your products and/or services.
Launching a new product? Keep tabs on what people have to say about it from the moment it is launched.
Imagine that you are publishing a blog and launching an email campaign to promote your new product. Tracking sentiment in the comments section of the blog will help you understand how people feel about your new product. All you have to do is add a sentiment analysis field to a Zoho Creator form and embed it on your blog.
Reply tracking in Zoho Campaigns can help you gather all the responses to an email campaign and categorize them by sentiment. This will give you a rough understanding of what's working, what's not, and what can be changed to attract more customers.
Get your most loyal customers to give you detailed feedback about your new product through surveys. Use Zoho Survey to understand the sentiment of this customer feedback. Next, use their feedback to come up with a product improvement plan and make your product better.
You can also use Zoho Social to keep an eye on your direct competitors. Find out what they are doing well and emulate it. Figure out what they are doing badly and use their mistakes as opportunities to outshine your competition.
Watch the video to learn more.