Financial services pioneer services ever expanding customer base using Zoho One.

About IIFL

IIFL is a financial services conglomerate that was launched in 1995 in India and is considered a pioneer in retail broking industry. In going from an entrepreneurial start-up to a full range diversified financial services group, IIFL has shown the passion and hunger to adapt to a dynamically changing business environment. It serves more than 4 million customers across segments and continues to build on its strengths.

Key solution offered

Though an established organization, we were constantly on the look for ways to build our strength and to deliver excellent service to our ever-expanding customer base," says Niki Kushe, group head-CRM, IIFL. "We have started using Zoho One, which includes their super-powered CRM, Email, Campaign Management, Survey, Social Media Management, Sales IQ, Creator, Internal Chat and HR products across various entities.

Honestly, there is no better value that Zoho One can offer, especially at this low a cost. Zoho One does change the way businesses operate by offering a whole suite of apps that are not only tightly integrated with each other but also play well with third-party applications.