Zoho Reports Optimizes TV Programming for Rede Globo

Zoho Press Releases Zoho Reports Optimizes TV Programming for Rede Globo

Latin American Television Network Analyzes Viewership Data with Zoho’s Online Reporting and Business Intelligence Solution

PLEASANTON, Calif.--(BUSINESS WIRE)--Helping people work online, Zoho today announced Rede Globo, the largest commercial television network of Latin America, is optimizing its programming with Zoho’s online reporting and business intelligence solution, Zoho Reports. Rede Globo—widely known as Globo—is using Zoho Reports in its TV and cable TV divisions to analyze viewership data about videos and TV shows.

“Compared to our earlier solutions, Zoho Reports gives us flexibility,” said Alexandre Oppermann, business intelligence coordinator-web analytics, Globo.

“We can give access to all the data and reports, and our users can do whatever they want. A lot of manual work that we were doing before, we aren’t doing anymore. And that’s increased the productivity of everyone, especially us.”Raju Vegesna, Zoho evangelist, said,

“Globo is the third largest commercial television network in the world, with an estimated 120 million people daily watching its 122 owned and affiliate television stations throughout Brazil and beyond. Globo’s selection of Zoho Reports is a great endorsement of our ability to serve multi-national enterprise clients as well as SMBs.”

Zoho Reports on the Air

Globo uses Zoho Reports to generate reports and dashboards that reveal the daily and monthly views of each show and video in its TV and cable TV divisions. The individual show results are then aggregated based on type, target demographic and other criteria to determine viewer trends and tailor overall programming.

Prior to Zoho Reports, Globo was using internal processes and tools, including Microsoft Excel and SPSS, to create its viewer reports. While functional, this approach posed several challenges. First, everything had to be sent through email. Second, the internal process was not flexible. The users had to ask Oppermann for everything first, and then he—not the users—would run all the queries, create the reports and send them out to the users manually.

Switching to Zoho Reports is making it easier to share information with users. Instead of sending emails to individual users, those users now log into Zoho Reports directly. Better still, users can make their own queries and create their own reports.

Currently, Globo has 40 people actively using Zoho Reports to report against 8.5 million rows of data. That data set grows daily as the company aggregates data, converts it into a text file, and imports the text file into Zoho Reports—an everyday manual process that will soon be automated.

In addition to the flexibility and productivity gains, Zoho Reports is benefiting Globo’s bottom line. Using Zoho Reports lets Globo forego the use of SPSS and eliminate the cost of its licenses. While Oppermann cannot quantify the exact savings, they are confident that they “are saving a huge amount of time and money.”

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Zoho is a comprehensive suite of award-winning online productivity, collaboration and business applications for small and medium-sized businesses. Over three million direct users rely on Zoho for their Business, Productivity & Collaboration needs and actively connect via Forums and Blogs. To date, Zoho has launched 22 different applications which include several online office applications such as Writer, Sheet, Show, and Mail along with a host of business applications ranging from CRM to Projects, Invoice and Meeting. These applications are offered directly via Zoho.com or through hundreds of partners in the Zoho Alliance Partner Program, which brings in millions of additional Zoho users. Zoho has received numerous awards, including a 2009 Webware 100 Award and an InfoWorld 2009 Technology of the Year Award. For more information about Zoho, please visit www.zoho.com.

Zoho is a division of ZOHO Corp., a privately-held and profitable company, which also provides IT Management Software (ManageEngine with 50,000 customers) and a Network Management Suite (WebNMS with hundreds of OEMs). With headquarters in Pleasanton, CA and offices in Austin, New Jersey, London, Tokyo and Beijing, ZOHO Corp. serves the technology needs of millions of customers worldwide. For more information about ZOHO Corp., please visit http://www.zohocorp.com/.

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