website performance?
Holistic insights on customers' interactions
Learn about your customers' interactions from their first visit to your web page to their navigation journey to the latest interaction with your email campaign—all in one place.
Collaborate on website changes
Discuss ideas with your team of marketers, web designers, and developers and co-create web pages with their collective input and centralized collaboration.
Use marketing materials directly in your campaigns
Import your marketing materials like copy, videos, and graphics directly onto web pages from Marketing Plus's built-in content storage application.
Measure real-time performance
Experiment with different elements or content on your web pages, conduct A/B tests, measure impact in real time, and make tweaks on-the-go.
Show your visitors what they like the most
Study how your website visitors interact with your pages using heatmaps to know where customers spend more time or where they drop off, form analytics to understand what buttons on your page get the most clicks, and session recordings to know how long the visitors stay in each section, and how they navigate and scroll through your site in Marketing Plus.
Test your new ideas
It's smart to test new ideas, such as new copy, new styles of interaction, or even completely new navigation. However, you don't want to disturb existing pages that are performing well and getting visitors. A/B testing in Marketing Plus enables you to create two versions of the same page, show them to different sets of users, and get insights into which version performs better.
Convert more visitors into customers
Marketing Plus lets you set monthly conversion goals and track your performance in a simple dashboard. If your current progress doesn't meet your goals, you can identify the roadblocks slowing you down, like spots on your website where your visitors are losing interest and leaving the page–so you can then fix those aspects of your pages.
Engage with your visitors via polls and unique pop-ups
Interact with your visitors contextually by utilizing powerful engagement features in Marketing Plus. Quickly ask your visitors a question or display a pop-up banner with dynamic content tailored to their specific needs.For instance, you can show a newsletter signup pop-up to your first-time visitors and a discount offer to your recurring visitors.
Measure more than just website metrics
Marketing Plus enables you to integrate website performance tools with other built-in applications in the same platform, like analytics. This helps you visualize your website performance data through charts and graphs, assign monetary value for each goal, and measure your marketing ROI accurately.
