Measure and analyze all your marketing in one place
The success of any marketing campaign is determined by evaluating key marketing metrics. Measure all your marketing efforts across channels like social media, email, website, survey, and advertisements, and visualize them in the form of insightful reports and dashboards. Track how your campaigns are performing: what's working, what's not, identify potential issues, and make informed decisions.
Getting Started
Why choose Zoho Marketing Plus for your marketing analytics?
Analytics is a powerful business intelligence (BI) tool built into the platform that comes at no extra cost.
Unified marketing insights with website, social, and cross-functional reports for all your marketing projects.
Augmented analytics that blend data across channels to forecast trends and convert data into visualizations in minutes.
Blend data across departments and get a holistic business view
Combine data from across departments to uncover hidden business insights. Find out whether your marketing results in more leads, compare sales and service metrics, create cross-functional reports, and gather unified business insights.
Connect your CRM with Analytics and determine the number of leads generated through a particular campaign, the ROI of your marketing spend, and more.
Keep track of tickets coming in from different marketing channels. Track tickets by source, their resolution time, and check in real time if the service request is from a Twitter, Facebook, Email or any other marketing campaign.
Create reports spanning data from multiple departments. For example, you can create a report comparing deal size with payment amount and paid invoices to get a deep insight.
Powerful analytics features to analyze your marketing impact
Collect data
Gather data from diverse marketing touchpoints and unify them in one place. Import data from cloud storage services like Amazon Redshift, Microsoft Azure, and Google Cloud, or import it as Excel or CSV, or as HTML files.
Clean data
Use the built-in self-service data preparation tool to clean your data and improve its overall data quality so you can derive meaningful insights.
Visualize data
Convert raw data into easy-to-understand reports and dashboards with 75+ pre-built visualizations and an easy-to-use drag and drop editor. You can visualize your data as charts, pivot tables, KPI widgets, and dashboards.
Collaborate on reports
Share the reports and dashboards you create with different access levels and create private links for the reports you want to share securely. You can also create slide shows, combining data with text, images, and captivating stories.
AI-powered Analytics
You can ask Zia, our AI assistant, to build reports via voice or chat. Zia also notifies you of data anomalies and deviations from expected trends so you can prevent setbacks.
Data security
Enterprise-grade security features ensure your data is safe and protected. You can export reports with password protection and have greater control over your data.
Unified interface
Gather data spread across different marketing channels, analyze it, and make informed business decisions all from one place.
Analyze different marketing campaigns in one place
Drill down deep into email analytics. Measure open rates, click rates, and bounce rates for all your campaigns. Track email open locations, the number of unsubscribes, and more.
Measure critical KPIs for your Youtube, Facebook, Twitter, Instagram, and LinkedIn ad campaigns, such as likes, shares, comments, post impressions, follower demographics, and competitor analysis.
Make informed business decisions by visualizing customer survey responses. View metrics like partial responses, survey completion rate, average time taken for survey completion, and more.
View key website metrics and improve your webpage's performance. View the total number of visitors, visitors by source, channel, and medium, and track visitor behavior such as which parts of the webpage they interact with the most—and more.
Get instant ticketing insights for all your marketing events. Measure the ticket sold rate, compare maximum tickets sold by ticket category, tickets sold by city, gross sales, and more.
Measure the performance of your Google Ads campaigns. Calculate the average click-through rate, cost per click, clicks per month, cost per conversion, conversion rate, and more.
