Generate more high-quality leads with Zoho Marketing Plus

Attract more leads to your business through omnichannel touchpoints, engage and nurture them with personalized content, qualify them based on their prior interactions, and fill your pipeline with high-quality leads and convert into more sales—all in one platform.

Plan and work on your lead generation campaigns together.

Collaborate with your team members in real time, exchange ideas, share marketing materials, and manage campaign-related communications in one place.

Plan work more effectively for your lead-generation campaigns by breaking them into multiple tasks, such as email design, audience segmentation, and more. Use Kanban boards to assign tasks to your marketing team and track work progress with clarity.

Plan and work on your lead generation campaigns together.

Generate leads at scale with marketing journeys

Generate leads at scale from omnichannel touchpoints using Zoho Marketing Plus. Build marketing journeys that help you deliver connected experiences for your audience members across email, social media, webinars, SMS, surveys, events, landing pages, and more.
For example, if you run a business that sells running shoes, you can publish a social media post using Zoho Marketing Plus on topics such as: How to find the right shoe size. When a user follows your account and clicks the link in your bio, they land on your webpage.
Engage them on your webpages through live chat or deploy a chatbot that responds automatically. Analyze the visitors' intent, collect contact information, and capture leads directly into your lead management system.
Once they share their details, you can nurture them with targeted email campaigns and invite them to a webinar. If they attend and interact, you can mark them as a hot lead.
Zoho Marketing Plus then helps you send them a personalized coupon and convert them into a customer.
With all your data unified in one place, you can personalize the experience for each user and generate leads at scale.

Nurture and qualify your leads with automation

Once your marketing funnel starts receiving a substantial volume of leads from omnichannel touchpoints, you can qualify them using marketing automation in Zoho Marketing Plus, which relies on preset rules and workflows.
For example, such as the number of times a user has opened your emails, the amount of time they've spent on your landing pages, or a combination of conditions like whether they follow you on social media and have engaged with your previous campaigns. Using these criteria, you can assign scores and prioritize them effectively.
Based on their scores and prior interactions, your marketing team can deliver content that's more contextual, relevant, and personalized to each audience segment—which helps you nurture high-quality leads.

Integrate Zoho Marketing Plus with popular CRMs and streamline your lead management operations.

With built-in CRM integrations—including Zoho CRM, Salesforce, and HubSpot—you can sync your marketing data with your CRM, including prospect details such as contact information, lead scores, and priority. This helps your sales team understand each prospect better, assign the right priority level, and engage in a more personalized way.

Measure your lead generation campaigns end-to-end with unified analytics

Zoho Marketing Plus unifies marketing and sales data end-to-end in one place. Your team can visualize key metrics—including cost per lead, channels that generate the most leads, top-performing campaigns, marketing ROI, sales value, customer lifetime value, and more—all from a single source of truth designed to help you grow your business.
This enables you to achieve more data-driven optimization of your marketing efforts so you can continuously refine campaigns and improve performance—which in turn increases your chances of generating leads that actually convert.

Here's what our customers say

We moved to Zoho Marketing Plus from one of the most popular marketing platforms in Brazil. The migration was fast and seamless. We now generate two times more leads with Zoho Marketing Plus, and the integration with Zoho CRM helps me track our lead generation conversions. We use Zoho Marketing Plus for six of our brands, and as a CMO, I can clearly visualize my marketing ROI.

Eduardo Wolkan CMO TD EVENTOS DIGITAIS LTDA

Frequently Asked Questions

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What is lead generation in Zoho Marketing Plus?

Zoho Marketing Plus enables you attract, capture, and nurture potential customers across multiple channels like email, social media, landing pages, webinars, and more—all from a unified platform.

How does Zoho Marketing Plus help generate high-quality leads?

Zoho Marketing Plus enables businesses to create omnichannel campaigns, capture leads through touchpoints like websites and social media, and nurture them using personalized automation workflows. It also helps qualify leads based on behavior and engagement.

Can I automate lead nurturing with Zoho Marketing Plus?

Yes, Zoho Marketing Plus offers marketing automation features that allow you to nurture leads using predefined workflows, lead scoring, and personalized communication based on user interactions such as email opens, website visits, and campaign engagement.

What channels can I use for lead generation in Zoho Marketing Plus?

You can generate leads through multiple channels including email campaigns, social media, SMS, webinars, surveys, events, landing pages, and website interactions like chatbots and live chat.

Does Zoho Marketing Plus integrate with CRM systems?

Yes, Zoho Marketing Plus integrates with popular CRM platforms such as Zoho CRM, Salesforce, and HubSpot. This ensures seamless syncing of lead data, helping sales teams prioritize and engage prospects effectively.

How can I measure the success of my lead generation campaigns?

Zoho Marketing Plus provides unified analytics to track key metrics like cost per lead, campaign performance, ROI, and customer lifetime value. This helps you optimize campaigns and improve lead conversion rates.

Manage your marketing with confidence.

Access Marketing Plus

15-day free trial. No credit card required.