The CRM space is evolving into a more encompassing “customer experience” space, and marketing capabilities must be closely tailored to each individual customer and closely align throughout all stages of the customer journey. Customer preferences and expectations are changing, and as a result, successful marketing campaigns are becoming significantly more complicated to plan and execute. Marketing teams that seek to overcome this additional complexity must demonstrate agility in their operations and establish a unified view of prospects.
The increasing complexity also adds additional strain to CMOs, who are experiencing added pressure to deliver effective campaigns and generate revenue. By eliminating data silos across disparate marketing operations and reducing redundancies in tasks and data sources, Zoho’s new marketing platform will help make marketers more agile and collaborative.
In this report, Cameron Marsh, Senior Analyst at Nucleus Research, evaluates Zoho’s suite of marketing tools—Marketing Plus.
Key highlights of his research show that Zoho Marketing Plus helps achieve the following:
- Increase marketer productivity
- Increase prospect engagement
- Optimize marketing efficiency