A/B test
Running two versions of a webpage, ad, or email to see which performs better.
Adwords (Google Ads)
Google’s advertising platform for search, display, video, and shopping ads.
Adcopy
The text or message written for an ad to persuade customers.
Adsense
Google’s program that lets website owners earn money by showing ads.
Analytics
Data collection and analysis to measure marketing performance.
ABM (Account‑Based Marketing)
Targeted B2B marketing focused on specific high‑value accounts.
ATL (Above-the-Line Advertising)
Mass media campaigns like TV, radio, print.
Advertising/Ad
Paid promotion of a product or service.
Audience
The group of people you aim your marketing toward.
Bing ads (Microsoft Ads)
Microsoft’s advertising platform similar to Google Ads.
Blog
Regular online content published to inform, educate, or attract visitors.
Buyer
The customer who purchases a product or service.
Budget
The money allocated for marketing activities.
Blackhat SEO
Using unethical or spammy SEO tactics to manipulate rankings.
Buyer persona
A fictional profile of your ideal customer.
Brand positioning
How a brand is perceived in the minds of customers.
Brochure
Printed or digital marketing material showcasing products or services.
BTL (Below‑the‑Line Advertising)
Targeted marketing like events, sponsorships, direct mail.
Campaign
A coordinated series of marketing activities toward a goal.
CDP (Customer Data Platform)
Software that unifies customer data from multiple sources.
Churn
The percentage of customers who stop using your product or service.
Contact(s)
Customer or prospect records in your database.
Content marketing
Creating valuable content to attract and engage an audience.
Cookies
Small data files stored in a browser to track user activity.
CSAT score
Customer Satisfaction score, measured by surveys.
Customer experience (CX)
The overall impression a customer has across all interactions.
Customer Lifetime Value (CLV)
The total revenue a business expects from a customer over time.
Customer retention
Efforts to keep customers returning and loyal.
Display ads
Banner or visual ads shown on websites and apps.
Digital business
A business that operates primarily through digital platforms.
Digital channel(s)
Online platforms like search, social, email, or websites.
Drag‑and‑drop builder
A tool that lets you design content (emails, websites) without coding.
Demand generation
Strategies to build awareness and interest in your product.
Discovery ads
Google ads shown across personalized feeds (YouTube, Discover, Gmail).
Email campaigns
Planned series of emails sent to engage or convert customers.
Email marketing
Using email to communicate with and market to customers.
Email marketing software
Tools for creating, sending, and tracking email campaigns.
Email marketing automation
Automated email sequences triggered by customer actions.
Events
In-person marketing activities like conferences or trade shows.
Followers
People who subscribe to your updates on social media.
Greyhat SEO
SEO strategies that sit between ethical (whitehat) and unethical (blackhat).
Heatmap
A visual representation of where users click, scroll, or engage on a webpage.
KPI (Key Performance Indicator)
A measurable goal that tracks marketing success.
Landing page
A standalone webpage built for conversions (signups, sales).
Lead nurturing
Building relationships with leads until they are ready to buy.
Marketing activity
Any action taken to promote a product, brand, or service.
Marketing assets
Creative materials like logos, ads, blogs, or videos.
Marketing automation
Software that automates repetitive marketing tasks.
Marketing campaign
A focused initiative to promote a product or message.
Marketing channels
Different platforms or methods to reach customers (e.g., email, social).
Marketing deck
A presentation that explains your marketing strategy or plan.
Marketing operations
Processes, systems, and teams managing marketing efficiency.
Marketing ROI
Return on investment from marketing spend.
Marketing silos
Isolated marketing efforts that lack cross‑team collaboration.
Marketing workflow
A structured process to execute marketing tasks.
Marketer
A professional who promotes products and drives customer engagement.
Martech (Marketing Technology)
Software and tools that support marketing efforts.
Mobile ads
Ads designed specifically for smartphones and tablets.
NPS (Net Promoter Score)
Metric showing how likely customers are to recommend you.
Newsletter
A regular email update sent to subscribers.
Outdoor advertising
Ads displayed outdoors (billboards, hoardings, transit ads).
Traditional marketing via newspapers, magazines, flyers.
Presentation
A structured visual talk to share information with an audience.
Reach
The number of unique people exposed to your marketing.
Segmentation
Dividing your audience into groups based on shared traits.
Search ads
Ads that appear on search engine results pages.
Social media marketing
Promoting products and brands through social networks.
Signup
When a user registers or subscribes to your service.
SEO (Search Engine Optimization)
The practice of improving a website to rank higher on search engines.
Touchpoints
Every point of interaction between a customer and your brand.
Trade show
Industry event where companies showcase products and network.
Unified marketing platform
An all‑in‑one tool combining multiple marketing functions.
Virtual event(s)
Online events such as webinars or virtual expos.
Video ads
Promotional ads delivered in video format (YouTube, social media).
Whitehat SEO
Using ethical, best‑practice SEO methods for long‑term results.