Zoho Marketing Plus is a new solution that aims at distinguishing itself in two ways. Firstly, it supports the entire marketing process, starting with budgeting. Secondly, it makes it as simple as possible for different stakeholders and roles to accomplish their objectives. Based upon and integrating existing Zoho products that complement each other, Zoho Marketing Plus offers strong collaboration, campaign management, and marketing automation functionality, including powerful analytics capabilities.
In this report, Thomas Wieberneit, Co-Founder, CEO, and Principal at aheadCRM, evaluates Marketing Plus, Zoho’s suite of marketing tools.
Key highlights of his research include the following:
- An in-depth analysis of the platform and its offerings/features
- Critical capabilities and advantages of Zoho Marketing Plus
- Strengths, weaknesses, opportunities, and threats of the platform