Manage your marketing budget where actual marketing happens
Allocate a marketing budget for your brand, projects, and activities, track every expense, analyze it with charts, and ensure that your marketing spend generates optimal returns.
Getting StartedPlan your marketing budget at various levels
Plan your marketing budget at two levels to ensure your budget is flexible and always under your control.
Allocate a total amount for your brand and divide it into different time periods, such as annual, quarterly, and monthly.
Assign specific budgets for different marketing projects based on their importance and goals. Your team members can also plan budgets for individual projects.
Analyze your expenditures and optimize them for better returns
Stay informed about all your marketing expenditures. Analyze how much you spend on each activity, whether it's an email campaign, events, or specific objectives like brand awareness or lead generation. You can even break it down by location.
Stay informed with a summarized view of all your marketing spends
View all your marketing expenses in a consolidated overview. Click on individual items to access detailed information about each expense. Export the summarized list in formats like .CSV or .XLSX for your convenience.
Control who can see and plan your marketing budget
Budgeting and spending information can be sensitive, and not every marketer needs access to it. Control which users can add or modify your marketing budget, add expenses, and only view campaign or brand-level budgets.
Manage all your marketing efforts in one place
Zoho Marketing Plus not only allows you to plan your marketing budget but also enables seamless collaboration within your team, management of omnichannel campaigns, measurement of campaign performance, and more, all within a unified platform.
