Digital marketers face a variety of unique challenges, from the ever-increasing proliferation of customer engagement channels to heightened customer expectations across every touchpoint. Yet few pain points are felt as sharply by today’s marketers due to the unchecked growth and propagation of marketing applications and point solutions.
In this report, Ben Dickie, Research Lead at Info-Tech Research Group, evaluates Zoho’s suite of marketing tools—Marketing Plus.
Key highlights of his research include the following:
- The evolution of marketing
- The importance of having a focused marketing enablement roadmap
- Features and pricing of Marketing Plus