Measure all of your marketing goals with accurate analytics

Reports, graphs, journey traces—we provide everything a marketer like you needs to make smart decisions. Completely visualize the performance of your marketing funnel, right from analyzing your acquisition to studying your conversions.

Request a free demo

Web attribution reports

See what inspired your leads to convert, and learn which path they've taken to land on your website. Get intensive time-based reports on what sources, referrers, and pages served as a means for your leads to convert.

Web attribution reports

Lead behavior analytics

Be it your website or product app—it's crucial to find out how your leads navigate, what actions they perform, and how they finally achieve the goals you've set. This will help you run targeted marketing campaigns that turn your leads into customers.

Website behavior reports

Website behavior reports

Analyze all the pages on your website, see which are the top traffic sources, and monitor how many new, anonymous, and recurring visitors you get everyday. Set action-based goals on different pages and track results with time-based reports.

Web application behavior reports

Get a holistic view of your users' product usage—what features they choose, tabs they navigate, and activities they perform. Learn what features are top-performing, assign goals and action events for every application page, and track how many users finally achieve those.

Web application behavior reports

Multichannel marketing

Your assets come in from a variety of paths, and we've made sure to capture them all for you. With multi-channel marketing reports, be in the know about every number that matters.

  • 1. Email marketing automation
  • 2. Social media marketing
  • 3. SMS marketing
Email marketing automationSocial media marketingSMS marketing

Email marketing automation

Get comprehensive analytics with key metrics like opens, clicks, unsubscribes, bounces, and geo-location, for every email or autoresponder message. Optimize your future campaigns by studying email open-time patterns, user agent stats, and campaign-based comparative reports.

Email marketing automation

Social media marketing

Your social media engagement is all about likes, shares, and comments. With our performance metrics, don't miss out on what your email campaigns can win you, when promoted on social media platforms like Facebook, Twitter, and LinkedIn.

Social media marketing

SMS marketing

Get instant reports that tell whether your messages have been sent to your subscribers and how many were delivered successfully. You can also see details like incorrect and duplicate numbers in your lists, so you can take steps to maintain a healthy and clean subscriber base.

SMS marketing

Capture-to-conversion journey

See where each of your leads stand in the engagement path. With extensive reports at your side, you'll be able to deftly grade the quality of your marketing assets.

  • 1. Lead path tracing
  • 2. Version-based reporting
  • 3. Lead conversion status

Lead path tracing

For your personalized journeys, track your leads by tracing the path they've taken. With striking visual elements, you can easily see which part of the program they're in, and how much of an advancement they've made in the lead cycle.

Lead path tracing

Version-based reporting

Every change made to the journey you've built is recorded as a separate version. Versions even come with individual reports that tell your leads' current position. A clear indication of the version that's active now helps you keep track of all previous versions and their results.

Version-based reporting

Lead conversion status

Get specific stats on how many assets entered your marketing funnel, how they're currently progressing, and whether they've been converted. A complete history of leads from start to exit will help you reflect on your engagement strategy and enhance it better.

Lead conversion status
Lead path tracingVersion-based reportingLead conversion status

Lead stage qualification

At the end of your engagement, it's important to only pass on the best, sales-ready leads for further process. With our in-depth insights for lead qualification, you can find out your most-engaged, profitable leads.

  • 1. Lead source statistics
  • 2. Lead growth graph
  • 3. Lead stage distribution chart
Lead source statisticsLead growth graphLead stage distribution chart

Lead source statistics

See the different avenues your leads arrive from, and the percentage by which they've increased or decreased at specific intervals, when compared with previous figures.

Lead source statistics

Lead growth graph

Understand how your leads multiply, so you can easily measure the growth of your lead base over time.

Lead growth graph

Lead stage distribution chart

As leads progress through your engagement process, see how well they've interacted, and which stage they belong to. At this point, a clear distribution is seen in the engagement levels of your leads, mapped along with the different sources they come from.

Lead stage distribution chart

Marketing campaign planner

As marketers, campaign planning is the crux of your marketing efforts. We've got thorough reporting that covers every aspect of your marketing campaign, from setting objectives to generating revenue.

  • 1. Touchpoint analytics
  • 2. Channel performance reports
  • 3. Monetary estimation value

Touchpoint analytics

All your touchpoint pages are completely tracked, so you get detailed information like total traffic generated concerning both known and anonymous visitors, and impressions created in various channels such as email, social media, SMS, and more.

Touchpoint analytics

Channel performance reports

For every channel you select to reach your objectives, you can view all your metrics, including budget allocation, traffic count from different touchpoints, targets achieved in terms of visits or monetary returns, and the amount of revenue generated.

Channel performance reports

Monetary estimation value

As your marketing plan progresses, learn the return value for each objective you've set, the revenue your target visitors have fetched, and finally, the total return-on-investment (ROI) generated for the entire marketing campaign.

Monetary estimation value
Touchpoint analyticsChannel performance reportsMonetary estimation value

Marketing automation software that delivers results.

Get started