Numbers make a difference

Selling becomes easier when you know who to target. Assigning scores to your leads based on set criteria will help you pick the most promising leads, identify ones that need more nurturing, and get your sales team to close more deals in less time.

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Use your lead information

Assign scores to your leads based on the details they've provided you. For example, when targeting CEOs, you can set scores for leads with "CEO" as their job title. This helps you quickly filter out the target group for your promotions.

Use your lead information
Score based on interactions

Score based on interactions

See how your leads respond to your marketing—whether it's an email, SMS, or social media campaign—by capturing their interactions. Add scores based on opens, clicks, and forwards, and follow up when needed.

Go beyond opens and click rates

Take your campaign data to the next level to better understand your leads. Add and edit scores based on how a lead has interacted with your campaigns. You can also track them from your emails to website, see the pages they view, how often they visit a particular page, and more. Observe these trends, gather information about their interests, and score them accordingly.

Go beyond opens and click rates
Cater to everyone

Cater to everyone

Every lead you interact with today can become a customer tomorrow. Make sure you know what they want from you, so you can nurture them. Plan a lead-nurturing series based on the scores you've assigned to them, and introduce your product in a way that ensures they choose you.

Marketing automation software that delivers results.

Marketing automation software that delivers results.

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