WhatsApp Marketing with Zoho Marketing Automation
Engaging in conversations with your audience just got a whole lot easier with Zoho Marketing Automation. Now you can deliver personalized WhatsApp campaigns to convert your audience using your favorite marketing platform. Go ahead—try it now!
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Change the marketing narrative with WhatsApp
Templates
Use intuitive, pre-built templates for WhatsApp campaigns with in-app approval management.
Reports
Get detailed analytics into user engagement and messaging statistics.
Schedule
Schedule WhatsApp campaigns at the most optimal times based on audience geography.
Automation
Create automated sequences for various customer interactions that ensures consistent and efficient communication.
Enhance your brand experience
Boost engagement and skyrocket sales.
Multimedia messaging
Send promotional messages, personalize them according to user preferences, enrich them with text, emojis, images, and video, and drive ten times the conversions with contextual messaging.
Dedicated analytics
Keep tabs on your audience's activity with a dedicated WhatsApp analytics dashboard.
Thematic campaigns
Deliver campaigns for different purposes by registering multiple numbers based on your campaign requirements.
Personalization
Create campaigns personalized to individual preferences and behaviors with custom and smart filters that segment your leads.
Optimal performance
Identify errors, refine your messaging, and optimize campaign performance by leveraging previews and testing your campaigns before launch.
Utility conversations
Send order confirmations, product information, and other critical transactional messages directly to customers to ensure they stay informed throughout the customer journey.
Marketing vs. Utility Messaging: What’s the Difference?
Navigating WhatsApp conversations can be tricky—should your message be classified as Marketing or Utility? Our quick guide breaks it down, helping you engage customers the right way. Plus, our eBook explores key differences, best practices, and why Zoho Marketing Automation is the best choice for your WhatsApp marketing.
Download the eBook now!Do more with WhatsApp
Craft and schedule
Create compelling WhatsApp campaigns by embedding images, videos, emojis, and even documents into your messages and scheduling them at optimal delivery times. Whether it's a birthday greeting, a timely promotion, or a reminder about an abandoned cart, deliver value to your audience at their fingertips.
Flexible profile switching
Enjoy the flexibility of choosing from multiple registered numbers when sending WhatsApp campaigns. Seamlessly switch between your WhatsApp numbers based on your campaign requirements. This versatility empowers you to personalize your outreach and engage with your audience.
Templates for every occasion
Build a library of reusable message templates for various situations, from welcomes to order confirmations. Preview and test your campaigns before publishing to ensure efficiency and refine them to enhance engagement.
Build automated workflows
Zoho Marketing Automation's journey builder takes WhatsApp engagement a step further. Craft automated workflows that trigger conversations based on specific customer actions to achieve a personalized experience that delivers the right message at the right time.
Live in-app notifications
Never miss a beat with in-app notifications that keep you updated on your campaigns. Monitor your WhatsApp campaigns in real time, make adjustments, and ensure your messages hit the mark every time.
Segmentation
One size doesn't fit all. Zoho Marketing Automation's powerful segmentation enables you to group your audience based on demographics, interests, purchase history, and engagement activities, such as opening messages or clicking links. Send targeted messages that resonate with your audience to yield higher engagement and conversion rates.
Benefits of WhatsApp marketing
- 2.78 billion active users
- 98% open rate
- Strong security through end-to-end encryption
- Streamlined customer service