Email marketing automation software for personalized full-funnel engagement
Drive more revenue with automated, personalized email campaigns that help you nurture leads, turn them into loyal customers, and build meaningful connections effortlessly.
Email marketing delivers, even today
Email marketing continues to be the cornerstone of digital communication. Despite the rise of other channels, marketers always find their way back to email—and for good reason. Here are some stats that prove it:
6x
Emails deliver higher transaction rates.
99%
of users check their inbox daily
$36
for every $1 spent
59%
of respondents say marketing emails influence their purchase decisions
How Zoho Marketing Automation makes email marketing better?
- Templates
- Email editor
- Automation
- Analytics
- A/B testing
- Personalization
- Bot filtering
Skip the building part
Get started quickly with our vast collection of ready-to-use templates—whether it's for ecommerce, abandoned cart reminders, event promotions, or newsletters, we've got you covered.
Less hassle, more customization
Easily tweak existing templates or build your own with our drag-and-drop builder—which saves you time while securing more conversions.
Automation capabilities
Leads don't follow one path—and neither should your marketing. With Journeys, you can automate welcome emails, abandoned-cart follow-ups, and lead nurturing workflows using templates designed to do the heavy lifting for you.
High-detail analytics
Get deep insights into your campaign performance with detailed metrics like open rates, CTR, and time-based reports. Understand what's working and optimize accordingly.
A/B testing
Run A/B tests to find out which version of your email performs better. Learn your audience's preferences and continuously improve your campaigns for better engagement.
Personalization at scale
Use merge tags to personalize emails with details like first name, company name, or designation—drawing from 260+ data fields for more relevant, impactful communication.
Bot filtering
Accurately measure campaign performance with intelligent filtering that distinguishes real clicks from bots to help you track actual user engagement.
Why choose Zoho Marketing Automation?
- Your data stays private and secure with us—no third-party sharing or selling, ever
- Send unlimited emails without worrying about usage caps or hidden charges
- Built-in compliance with global standards like GDPR, HIPAA, and CCPA
- 24/7 expert support to guide you at every step of your marketing journey
- Manage cross-channel campaigns via email, SMS, WhatsApp, and more in one place
Integrate your business apps for tailored email marketing
Seamlessly connect your apps to craft personalized email campaigns, enhance customer interactions, and drive better results with data-driven content.
What our customers say,
"We found Zoho Marketing Automation logical and really easy to use. The best part is, it links well with Zoho CRM, enabling us to capture leads and directly put them into the CRM, create tasks for different consultants, and then follow up with those clients."
"With Zoho Marketing Automation's budget-friendly pricing, even startups and compact marketing teams can leverage this tool to achieve significant results."
“Zoho Marketing Automation syncs in real time with Zoho CRM and helps us keep track of all our goals on a daily, weekly, monthly, quarterly, and even yearly basis.”
“Using Marketing Automation, we can monitor our open and click rates so we can see how successful a campaign has been, and we can even tie it back to our booking data”
