Looking for a Marketo alternative?

You're in the right place. Zoho Marketing Automation provides an extensive set of features, like dynamic email templates, eye-catching landing pages, a marketing planner, journey path tracing, and much more that will empower you to build, organize, and successfully grow an audience base.

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Features Comparison

  • Pricing  

    Plans (*for 10,000 contacts)

     /month billed annually

    $895 /month billed annually

  • Design  

    Email templates 

    Limited configurations

  • Website Behaviour Tracking  

    Acquisition dashboard With paid integration.
  • Campaign management  

    Marketing Planner / Marketing Calendar 

    Only in higher plans

    ROl tracking  
  • Lead generation  

    Landing pages 

    Basic templates; complex configurations

  • SMS Marketing  

    Own SMS gatway  
  • Automation  

    Journey Xrays  
    SMS Automation  
  • User Management  


What makes Zoho Marketing Automation stand out?


Custom-coded email templates

Create highly personalized and visually appealing email templates with custom code. Tailor your communication to match your businesses' needs and improve engagement.


Website goals

Set specific goals for your website. With our smart URL feature, gain insights into user interactions and campaign performance with tracking and analytics.


Marketing planner

Plan, collaborate, and assign tasks effortlessly. Allocate budgets strategically and gain insights from detailed reports on expenses, total budget, acquired leads, costs per acquisition, and channel-specific budget and expense distribution.


Landing pages

Build landing pages with our user-friendly drag-and-drop builder and gain access to insightful reports on page stats, heat maps, form data, contacts, configuration, and response actions. Seamlessly push data to your CRM for a comprehensive understanding of your marketing efforts.


Acquisition dashboard

Gain insights into your leads' performance and optimize your marketing strategies to achieve more conversions. Track their geographic location, source/medium, and channel, all without external third-party integrations.


Zoho's SMS Gateway

Zoho Marketing Automation comes with its very own SMS gateway, which eliminates any need for third-party integrations, as well as enhances reliability and ensures direct control over SMS communications for a more seamless and efficient marketing workflow.

Why Zoho Marketing Automation?

Why profile icon
  • ArrowOrganize all marketing efforts with a single calendar to optimize planning and monitor high-performing campaigns.
  • ArrowAs the dedicated guardians of your data, Zoho ensures its security and privacy within our own databases.
  • ArrowWe comply with stringent data protection regulations, including GDPR and HIPAA, to guarantee your data’s integrity.
  • ArrowGet affordable marketing automation solutions without compromising on features or quality.
  • ArrowCount on our expert support teams for personalized assistance at every stage, ensuring you make the most of our platform.

Recognized by critics and highly rated by users


What our customers say

“We had issues with managing and monitoring our business. Zoho Marketing Automation really helped us to streamline and progress further. Zoho Marketing Automation, all in one!”


Arun Narasimhan Partner - Super Enterprises

It's time to simplify your marketing journey.

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