Track your touchpoints. Drive traffic to your website.
Your visitors come to your website via many sources, and all of these function as touchpoints. Analyze your touchpoints to understand where leads come from, which source acted as their conversion point, how many touches it takes them to convert, and much more.
Know your sources. Invest wisely.
While there are many known sources that bring visitors to your website, there are other sources to be considered yet. With touchpoint analysis, learn which sources work the best, revise strategies for the ones that drive traffic, and remove the ones that are underperforming.
Convert your visitors into leads.
Getting conversions is as important as driving traffic to your website. Identify the sources that bring in the most traffic, and to which pages. As your webpages are also touches, refining them to act as conversion points—like sign-up forms—can take your business forward.
Gain insights on source performance.
Zoho Marketing Automation gives you a detailed report on the number of visits and conversions each source gets. With this data, you can do a comparative analysis to see which touchpoint has more conversions, and which ones need improvement.