Identify your fruitful lead sources
Get a thorough understanding of your lead sources in terms of number of leads. Compare the lead growth trend across various platforms in different time periods so you can know the best, average, and least performing sources.
Measure your engagement with lead stages
It's ideal for a marketer to define leads in different stages based on their engagement. With Zoho Marketing Automation, learn the number of leads in each stage and the sources that brought them in. These insights tell you exactly where your leads stand in the buyer journey.
Get collective data on your tags
Lead tags help you organize your leads based on their information and responses to your lead nurturing campaigns. With Zoho Marketing Automation, know the number of leads, and where they are coming from, with lead tags.
Analyse the effectiveness of your website goals
Measuring the website goals you've set up—like page visits and downloads—is as important as defining your engagement strategy. With our accurate monthly report, you'll see how your leads have performed and how close you are to achieving your website goals. Make sure your marketing is going in the right direction.
Target your leads based on their information
Quickly filter your leads based on field information and plan your future marketing activities. For example, for a filter based on industry, you'll see the lead distribution across different industries. With this data, you can tweak the way you engage with each of these categories and generate more leads.