How CIMCO integrated its marketing programs with Zoho Marketing Automation?
The Company
Recognized as a leader in environmental sustainability, CIMCO Refrigeration is the largest industrial refrigeration contractor based out of North America with operations in the United States and Canada. CIMCO is the largest vendor for most major refrigeration suppliers in the industry, with more than 7,000 customers , 1,500 active service contracts , and 1,200 employees dedicated to the art and science of refrigeration. They installed more than $3 billion worth of projects over the past decade. "We have a $3-million-dollar critical parts inventory, allowing our team to simultaneously source parts worldwide while mechanics are on site, which saves our customers time and money," says Cassandra Periera, Growth Marketer, CIMCO.
The Challenge
A central corporate team handles marketing for CIMCO and uses different marketing approaches for our customers across the globe. "There was a gap in continuity of our marketing programs since marketers had to manage campaigns individually for each region, which was monotonous and tiresome," says Periera. The team was looking for an integrated solution to solve this issue.
The Solution
CISCO had already subscribed to Zoho CRM. While looking for a marketing solution, they came across Zoho Marketing Automation and it was a perfect fit for the solution was deeply integrated with Zoho CRM.
“With Zoho Marketing Automation's budget-friendly pricing, even startups and compact marketing teams can leverage this tool to achieve significant results.”
Benefits and ROI
CIMCO's marketing approach primarily involves emails and drip campaigns. "With Zoho Marketing Automation, we schedule and run nurturing email campaigns to different customer segments. We have leads being synced actively from Zoho CRM. These leads will step into the engagement cycle, and personalized emails will be triggered automatically through journeys. This automation helps the team reach out to our prospects pro-actively and sets the whole process of lead engagement in autopilot mode," says Periera.
This solution worked well without disturbing other factors in their resource channels. "Zoho Marketing Automation helped us scale our marketing efforts with the existing resource bandwidth. Automating our lead nurturing has highly helped us maintain continuity in all our marketing communications.
Talking about a specific feature that works well for CIMCO, Periera points at Journeys. "We find Journeys to be a remarkable feature in Zoho Marketing Automation. It helps us automate regional engagement and consistently nurture our target audience using customer criteria."
- Industry INDUSTRIAL MACHINERY MANUFACTURING
- TYPE PRIVATELY HELD
- NO OF EMPLOYEES1001 - 5000
- REGIONTORONTO, ONTARIO
