Drag-and-drop journey orchestration
With our easy-to-use drag-and-drop journey builder, create personalized nurture journeys for your leads based on your business requirements. You can control everything—from what triggers your program to when messages should be sent to when and if a lead should be removed from your journey. Choose the triggers that start the journey and the processes that need to be completed and design the journey flow.
Pre-designed templates for different use cases
Zoho Marketing Automation's journey template gallery comes with many workflows. Pick one and proceed to the builder. Save a ton of time in designing templates and focus on creating personalized touchpoints for leads.
Do more than just automating your emails
Use conditional and split logic triggers in your journey flow to give your journey plan a human touch. Create separate engagement journeys for leads who fulfill certain criteria and for those who don't. Set exit conditions to remove leads or contacts from the journey if and when needed. Use re-entry triggers to enable leads to return to the journey.
Trace each lead's journey path from start to finish with detailed reports. Use them to see who's passed which step in the program, and view their progress to optimize their experience.