Landing page builders have become an indispensable tool for marketers and businesses that are looking to make an impact with their marketing campaigns. But with numerous options available in the market, it can quickly become difficult to choose the right landing page builder for your business.
From a powerful drag-and-drop builder to analytics that boost your conversion game and integrations that streamline your workflow, landing page builders have to be equipped with an array of features that can increase productivity and conversions. In this blog, we'll explore all the key features that are essential for a landing page builder and how they can elevate your marketing strategy.
Drag-and-drop editor: simplify page customization
A drag-and-drop editor is mandatory when it comes to building landing pages. It makes the entire process of landing page building quick and intuitive so that businesses can focus on honing their marketing strategy instead of worrying about the technical details. Users also now expect to have the flexibility of customizing their landing page layout, adding/removing elements, and tweaking the design without having to write any code.
Pre-designed templates: launch faster with ready-to-use designs
Professional landing page templates empower businesses to create and publish high-converting landing pages in practically no time. By eliminating the need to start from scratch, businesses can save time and personnel spent in creating landing pages for their various marketing goals. With industry-specific templates tailored for different marketing goals, customizing the landing page for marketing campaigns ahead of webinars, product releases, or just good old lead generation runs becomes a lot easier. The structured design elements and proven landing page layouts also can ensure that landing pages are visually appealing and conversion-ready.
Mobile responsiveness: ensure a seamless experience across devices
Ever tried visiting a landing page on your phone only to find distorted images, misplaced buttons, and frustrating navigation? Mobile responsiveness is no longer an afterthought—landing pages must be designed with it at their core or risk having high bounce rates and lost conversions. By making mobile-friendly landing pages a priority, businesses can retain the attention of more visitors and maximize the impact of their landing page campaigns. Landing page builders that are designed with this principle in mind make the process of creating mobile landing pages much easier and intuitive for users with ready-made customization and previewing features.
A/B testing: optimize your pages for maximum conversions
How do some businesses end up with high-converting landing pages every single time? How have they cracked the secret formula to landing page success? There's a simple answer: landing page A/B testing. Marketing teams that see success on a regular basis don't rely on assumptions or guess work. Every design and content decision on their landing pages is data-backed with A/B testing. By testing different headlines, CTAs, and visuals, they have a clear idea of what works and what doesn't for their specific audience group. With continuous iteration, it's possible to achieve a near-perfect formula for high conversions. So, it's crucial to ensure that landing page builders come equipped with features for efficient A/B testing and real-time A/B testing analytics to help optimize your landing pages for conversions.
Lead capture forms: turn visitors into customers
Your websites are getting traffic, but are they converting into leads or customers? Very often, the difference between a good landing page and a great landing page is an effective lead capture form. But designing these forms from scratch can be cumbersome. Landing page builders help simplify form creation with drag-and-drop functionality, a variety of field types, and extensive customization options to make the form appealing and user-friendly to landing page visitors. Whether your landing page requires a simple email signup form or a detailed enquiry form with more fields, landing page builders offer you the flexibility to create them without writing a line of code.
Contextual pop-ups: capture attention at the right moment
Well-timed contextual popups aren't just effective—they can help increase your conversions by making the landing page user experience delightful. By offering relevant and personalized offers, they can help seal the deal even with customers who are on the wall. Creating popups that align with your landing page requires an eye for design and a flair for marketing strategy. With conversion-ready popup templates that seamlessly blend with your landing pages, businesses can create and customize popups instantly. Apart from building, you also require advanced customization features that allow you to control when and how they appear.
Real-time analytics and insights: make data-driven decisions
Every landing page visitor is leaving behind a goldmine of insights. But is your business leveraging that data to optimize landing pages for high conversions? Marketing isn't just about launching a great landing page—it's more about continuously refining it based on user behavior. And insights don't stop with visitors, conversions, and bounced-away customers. Marketing teams need to be equipped with real-time scrolling behavior, attention maps, and click statistics to gauge the landing page performance better. To get a broader view of their audience and where they're coming from, it's important to have information about their demographic region, device, and source.
Dynamic personalization: tailor content for every visitor
Can you imagine landing on a webpage that instantly understands what you need? This is what landing page personalization can do for your marketing campaigns. Transform regular, generic landing pages into dynamic, tailored experiences even as you build your landing page. With intuitive personalization presets and customizable personalization features, businesses can craft landing page experiences for each audience group by tailoring the messaging, offers, and landing page visuals. Analyze the results of personalization experiments and make tweaks to maximize the impact of your landing page campaigns.
Integrations with marketing tools: connect your CRM, email, and more
Landing pages are an integral part of your marketing campaigns, but they can't pull off miracles on their own. To be a business's most effective ally in marketing, landing pages need to connect with the rest of your marketing ecosystem. Real-time integrations with CRM platforms, email marketing, and marketing automation tools can ensure that every landing page lead is captured, nurtured, followed-up, and tracked. This also helps eliminate errors and delays that may occur during manual data transfers. By creating a cohesive marketing strategy with landing pages at the center, businesses can both boost productivity and conversions.
Privacy-first and secure landing pages: get reliable performance without hassle
Customers are increasingly aware of their privacy and security while browsing online. This means only one thing for businesses: all marketing campaigns and landing pages must be built with customer security in mind. A privacy-first landing page builder prioritizes secure data handling and has built-in compliance with GDPR. It also provides users with security features such as SSL encryption for landing pages, and the provision to create cookie banners that inform customers about your privacy policy. By putting the privacy and security of customers ahead of other things, businesses can establish credibility with potential customers and create a secure landing page experience for customers.
A great landing page builder is more than just a drag-and-drop tool. It has to be a landing page creation ecosystem that allows businesses to create, publish, analyze, and optimize landing pages all in the same place. Whatever your marketing goal is, a feature-rich landing page builder empowers you to focus on your marketing strategy and grow your business without worrying about technical details or any possible glitches.
Is Zoho LandingPage the right landing page builder for your business?
Zoho LandingPage is the best landing page builder, offering a powerful, user-friendly, and feature-rich platform to create high-converting pages with ease. With a vast collection of professional landing page templates, it's the smoothest start you can have on your landing page journey.
If you don't believe us, check out what customers are saying about Zoho LandingPage in Capterra, G2, and Software Advice.
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