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Set Up Visitor Tracking for Hosted Payment Pages

Connect Google Analytics or Meta Pixel (previously Facebook Pixel) to your Hosted Payment Pages to track how visitors interact with your checkout flow. This helps you measure conversion rates, identify drop-off points, and improve signup performance.

Visitor tracking is configured per template. Each template can have one tracking tool connected at a time.

Scenario:

Patricia manages a SaaS subscription business at Zylker Technologies and wants to understand why customers are abandoning their checkout. She connects Google Analytics to her Hosted Payment Page template in Zoho Billing. Within a week, the analytics data reveals a high drop-off on the payment step for visitors from mobile devices. Patricia adjusts the page layout and sees a 15% improvement in completed signups.

Metrics You Can Track

Google Analytics tracks:

  • Page visits by country
  • Number of page visits in the last 30 minutes
  • Total visits and total unique visitors
  • Number of successful signups and unique users
  • Number of failed signup attempts and unique users
Note:

Failed signup attempts are counted only when the signup fails due to an error. If a customer leaves the page mid-process without an error, it is not counted as a failed attempt.

Meta Pixel tracks:

  • Visitors who initiated a checkout
  • Visitors who subscribed to a plan without a trial period
  • Visitors who subscribed to a plan with a trial period
  • New customer registrations
  • Visitors who clicked Contact Us on the Thank You page
Note:

Meta Pixel is supported only for Multi-Page Hosted Payment Pages.

Set Up Visitor Tracking

Visitor tracking is configured from the General Preferences tab of a template, under the Visitor Behaviour Tracking section.

To set up visitor tracking:

  • Go to Settings.
  • Select Hosted Payment Pages.
  • Open the template you want to configure.
  • In the General Preferences tab, scroll to the Visitor Behaviour Tracking section.
  • Click the Tracking Tool dropdown and select Google Analytics or Meta Pixel.
  • Enter the Tracking ID:
    • For Google Analytics, enter your Tracking Code from Google Analytics.
    • For Meta Pixel, enter the Pixel ID from Meta Business Manager.
  • Click Save.

Fetch Pixel ID from Meta Pixel

Note:

These steps may change based on updates made by Meta.

To find your Pixel ID:

  • Log in to your Meta Business Manager account.
  • Go to Events Manager in the left sidebar.
  • Click Overview.

Your Pixel ID is displayed under each pixel’s name in the list.

View Visitor Behaviour in Google Analytics

Note:

These steps may change based on updates made by Google Analytics.

To view visitor behaviour data in Google Analytics:

  • Log in to your Google Analytics account.
  • Click Reports.
  • Select Events under Engagement in the left sidebar.
  • Select an event from the list to view its metrics.

View Visitor Behaviour in Meta Pixel

Note:

These steps may change based on updates made by Meta.

To view visitor behaviour data in Meta Pixel:

  • Log in to your Meta Business Manager account.
  • Go to Events Manager in the left sidebar.
  • Click Data Sources.
  • Select the pixel you connected to your Hosted Payment Page.

You can now view the supported metrics for your Hosted Payment Page visitors.

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